Vision Expo

Vision Expo Vision Expo is the complete event for ophthalmic professionals, where eyecare meets eyewear and education, fashion and innovation mingle.
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Vision Expo is a complete eyecare event that is essential for your business. The energetic show floor is a comprehensive showcase presenting the latest trends.

UV Safety Month is the perfect reminder that sunny days can be tough on your eyes, too.Wearing sunglasses with UV protec...
07/15/2026

UV Safety Month is the perfect reminder that sunny days can be tough on your eyes, too.

Wearing sunglasses with UV protection is one of the easiest ways to support long-term eye health every time you head outside.

07/14/2026

What if your practice felt less like a waiting room and more like an experience? ✨

In our first NeoCon Shows stop, Nico Rosellier visits the Mizetto booth to explore how thoughtful furniture and flexible design can inspire more welcoming, engaging optical spaces.

Technology is pushing eyecare forward every day. 💻At  , the industry's latest ideas come together in one place creating ...
07/13/2026

Technology is pushing eyecare forward every day. 💻

At , the industry's latest ideas come together in one place creating opportunities to learn, discover, and see what's next.

07/10/2026

We've all got to have a vice, right? 🕶️

Wimbledon is serving tennis… and the sunglasses are serving too. 🎾Take a look at the standout shades spotted this year.
07/09/2026

Wimbledon is serving tennis… and the sunglasses are serving too. 🎾

Take a look at the standout shades spotted this year.

July is UV Safety Month. ☀️Sunscreen protects your skin, and sunglasses with UV protection help protect your eyes. Both ...
07/08/2026

July is UV Safety Month. ☀️

Sunscreen protects your skin, and sunglasses with UV protection help protect your eyes. Both deserve a spot in your daily routine this summer.

July's birthstone: ruby. ❤️Known for its rich red hue, the ruby inspires eyewear that feels bold, confident, and impossi...
07/07/2026

July's birthstone: ruby. ❤️

Known for its rich red hue, the ruby inspires eyewear that feels bold, confident, and impossible to ignore. This month, we're embracing statement frames that bring just the right amount of color.

07/06/2026

Introducing a new series with Nico Roseillier, Owner & Creative Director of Untitled Creative Agency and Director of the NOW Awards at . ✨

Join us as we explore standout booths at NeoCon Shows in Chicago and discover how the latest trends in design can inspire optometry practice and eyewear design. Stay tuned for more. 👀

250 years of American tradition and timeless frames never goes out of style. 🇺🇸This Fourth of July, we're celebrating th...
07/04/2026

250 years of American tradition and timeless frames never goes out of style. 🇺🇸

This Fourth of July, we're celebrating the classic frames that have defined generations and the innovation shaping the future of eyewear. Happy Independence Day!

Smart eyewear just got a fashion-forward update ✨Meta's new collaboration with Kylie Jenner is another sign that connect...
07/03/2026

Smart eyewear just got a fashion-forward update ✨

Meta's new collaboration with Kylie Jenner is another sign that connected eyewear is moving beyond tech and further into style. As fashion and innovation intersect, the future of eyewear is only getting more exciting.

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