Rya Collection

Rya Collection Rya Collection by Flora Backer, a luxury lingerie and sleepwear line focused on romantic silhouettes

One of America's most celebrated and successful lingerie designers, Flora Backer created the Flora Nikrooz brand in 1983 with a small boutique collection that rapidly became a worldwide sensation. After concluding more than 30 years with her namesake brand, Flora has once again created a new vision of the luxury lingerie category, inspired by her daughter, Rya. Flora's new Rya Collection is dedica

ted to smart, socially conscious, passionate, and stylish women with the courage to break boundaries, express their own individuality and discover independent and unique new paths in life.

Your ‘something blue’ just met the whimsical Radiant Chemise - a sleek front, a touch of shimmer & a sequined lace back ...
06/05/2026

Your ‘something blue’ just met the whimsical Radiant Chemise - a sleek front, a touch of shimmer & a sequined lace back 🩵

Some brides wear white. The iconic ones wear Rya. Made for the before, the after, and everything in between 🤍
05/31/2026

Some brides wear white. The iconic ones wear Rya. Made for the before, the after, and everything in between 🤍

Soft romance in motion. The Breeze Gown is made for love-filled moments and thoughtful gifting ✨ (ps: the flower is full...
05/26/2026

Soft romance in motion. The Breeze Gown is made for love-filled moments and thoughtful gifting ✨ (ps: the flower is fully detachable and can be worn your way!)

The Paradise Chemise. A tropical take on luxury lingerie for summer - airy embroidered lace, a flattering silhouette, an...
05/22/2026

The Paradise Chemise. A tropical take on luxury lingerie for summer - airy embroidered lace, a flattering silhouette, and effortlessly elegant 🍇

Because bridesmaid season deserves more than just a dress. Think soft layers, iconic details, and outfits made for every...
05/08/2026

Because bridesmaid season deserves more than just a dress. Think soft layers, iconic details, and outfits made for everything in between ✨

A love letter to the coast - Shoreline brings delicate florals and sea-breeze softness into every piece 🌺
05/01/2026

A love letter to the coast - Shoreline brings delicate florals and sea-breeze softness into every piece 🌺

A softer kind of escape. Delicate lace meets weightless fabric in the new Paradise Chemise & Coverup ✨ Made for that jus...
04/29/2026

A softer kind of escape. Delicate lace meets weightless fabric in the new Paradise Chemise & Coverup ✨ Made for that just-married, still-dreaming feeling.
 

Iconic lace, photo-worthy looks, and a bachelorette weekend that might get a little wild 🖤
04/25/2026

Iconic lace, photo-worthy looks, and a bachelorette weekend that might get a little wild 🖤

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