The Rugged Mill

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The Rugged Mill The Rugged Mill is an outdoor specialty apparel and novelty store, in North Conway, New Hampshire. Family owned and operated since 2010.

Carrying Patagonia, Pendleton, Arborwear, Outback Trading, Toad & Co., Kuhl, Puppie Love, Celly Hockey Co & More! The Rugged Mill is an outdoor specialty retailer that features quality apparel brands such as Patagonia, Pendleton, Arborwear, Toad & Co., Royal Robbins, Outback Trading and Kuhl. At The Rugged Mill, we also carry a unique blend of home goods including wool throws, quilts & pillows, ornaments & signs and much more. Plus we stock many New Hampshire souvenir & novelty items and....we now carry fashion scarves, handbags and jewelry. The Rugged Mill is independently owned and operated by Matt and Carissa Fusco and opened in June, 2010. The concept for The Rugged Mill developed when the Woolrich store in North Conway, where Matt managed for 8 years, decided to close. This lead Matt and Carissa to follow a dream of entrepreneurship. The concept behind The Rugged Mill is based on our strong belief in the quality of products that we carry. It is our ability to deliver these products to you in a unique "mom and pop" shopping experience while providing you with exceptional customer service that sets us apart. Matt has over 20 years experience in retail; working for companies such as Champion, Van Huesen and Woolrich. It was at Woolrich where Matt learned about the true meaning of "Quality over Quantity". Woolrich has a long history of providing a complete line of superior Mens and Womens outerwear, sportswear, woolen fabrics and blankets.... so it was quite evident that we would feature the Woolrich brand at The Rugged Mill. As with Woolrich, our Mission at The Rugged Mill is to continue to provide superior well-styled sportswear, outerwear, blankets and wool accessories from Brands that display high standards for quality and performance. We are located at 2633 White Mountain Highway....On Main St in North Conway Village, across from the train station, next to Badger Realty.

- Phone #: (603) 356-0490
- Website: www.theruggedmill.com
- Email: [email protected]
- Check us out on Facebook and Twitter

10/20/2026

We are looking to hire a Full-time/Year Round Key Holder with the opportunity to advance for the right qualified person. You can stop by the store to pick up an application. Feel free to email me at [email protected] or message me to schedule an interview. I will be setting up times to interview starting on Monday. I look forward to speaking with you. Thank you, Matt

09/14/2026
ONLY $25!!!We just received a pallet of CHAMPION REVERSE WEAVE HOODIES in assorted colors Sizes S-XXLThese retail for $7...
09/11/2026

ONLY $25!!!

We just received a pallet of CHAMPION REVERSE WEAVE HOODIES in assorted colors Sizes S-XXL

These retail for $70. Hurry in to The Rugged Mill, as these are priced to sell fast.

THE GOES-WITH-EVERYTHING HOODIE
Easygoing and endlessly wearable, the Champion Reverse Weave Hoodie is a closet staple designed with all-day comfort in mind. Made from Reverse Weave® heavyweight fleece that’s cut on the cross-grain to reduce shrinkage and maintain its shape, this pullover features a loose fit, drop shoulders, and ribbed trims for that perfectly relaxed drape. A kangaroo pocket adds cozy function, while the adjustable drawcord hood brings customizable versatility. Finished with an iconic embroidered “C” patch and V-notch at the neck, it’s a heritage-inspired layer that fits right into your daily rotation (no effort required).

Summer is here and so are the bugs that bite and all those itchy culprits!Check out our new line of defense from Ben's, ...
06/09/2026

Summer is here and so are the bugs that bite and all those itchy culprits!

Check out our new line of defense from Ben's, a quality New Hampshire Company.

Products include Tick and Insect Repellents, After Bite, Shower Wipes, After Ivy and more.

We just received a fresh batch of Maple Syrup from Turkey Street Maples in Chocorua, NH. Available in multiple sizes ran...
06/09/2026

We just received a fresh batch of Maple Syrup from Turkey Street Maples in Chocorua, NH.

Available in multiple sizes ranging from 100ml, 250ml, 1/2 pint, pint and quart.

Stop in and get yours soon.

Just a sampling of our latest merch!  We have something for just about everyone. Quality-Outdoor Apparel and Accessory B...
06/07/2026

Just a sampling of our latest merch! We have something for just about everyone.

Quality-Outdoor Apparel and Accessory Brands, Novelty/Souvenirs/Gifts, Value Based Apparel and Accessory Brands and a Huge Sales Room with Daily Discounts from 30-70% Off!!

Stop in and check us out. The renovations will enhance your experience. We are excited to show it off.

Only 3 Left.  30% off Gift Certificates at The Rugged Mill!Get a discounted Gift Certificate at some of the finest, inde...
05/03/2026

Only 3 Left. 30% off Gift Certificates at The Rugged Mill!

Get a discounted Gift Certificate at some of the finest, independently and locally owned shops the Valley has to offer.

Today is your last chance to get 30% OFF discounted gift certificates to Atlantic Pool & Spa, Cathedral Ledge Distillery, Ragged Mountain Equipment, Ravenwood Curio Shoppe, The Rugged Mill, Sawyer River Knife & Trading, and White Mountain Winery!

https://whitemountainindependents.com/collections/discounted-gift-certificate-sale

05/02/2026

Discounted gift certificates are still available for Atlantic Pool & Spa, Cathedral Ledge Distillery, Designed Gardens, Poppy & Vale, Ragged Mountain Equipment, RavenWood, The Rugged Mill, Sawyer River Knife & Trading Co., and White Mountain Winery.

Just one day left in this semi-annual sale with 30% OFF the price of each gift certificate!

https://whitemountainindependents.com/collections/discounted-gift-certificate-sale

Thank you for supporting our small businesses!



Address

2633 White Mountain Highway
North Conway, NH
03860

Opening Hours

Monday 9am - 7pm
Tuesday 9am - 7pm
Wednesday 9am - 7pm
Thursday 9am - 7pm
Friday 9am - 7pm
Saturday 9am - 8pm
Sunday 9am - 6pm

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