We began in Rochester NY as a group of friends with a shared passion for the outdoors. Driven by our curiosity and motivated by our environment we sought to create a company which reflects our values and beliefs. Through positive imagery and sustainable business practices we aim to inspire in others an obligation to preserve the natural world. Beyond this goal, there are some basic principles we b
elieve are quintessential in establishing a reliable business.
1) What you put in is what you get out. Hard work and dedication are necessary for change. So with everything we do we pour our own personal love and labor in, hoping to get the same in return. This isn't just about our work, it transcends into all areas of our lives as a whole.
2) Sustainability
As our knowledge of the natural world grows, so too does our understanding of how our actions affect our environment and those around us. Part of being a responsible business means proactively seeking to improve the way we impact our environment. From the way we treat our customers to the materials and methods we use to create our products, we are determined in keeping the principles of sustainability at the forefront of our business practices. We are a small fish in a large sea but we believe that by creating a positive dialogue through our products we can rise above the noise of consumer culture and become more than just another brand.
