Our brand is about pushing style boundaries and challenging the idea that things need to be trending for a consumer to desire it. I want people to feel great when they where my clothes as they turn heads and challenge the ordinary. My target market is made of up women, men, and all those gender nonconforming. We look to dress the LGBTQ+ groups first. Our wearers are humans who love themselves and
see the world as a precious adventure that shouldn't be clogged up with trash. They love to dress up and regularly attend music and art festivals, and engage in political activism with their close friends and new loves. They are kind to animals and would rather live in a tree house than a mansion. They don't mind getting mud between their toes and ice cream down their chin. They are amazing, and deserving of fashion built with solid ethics, and made to last. Our brand is moving towards major expansion this year. We now have three designers, Dalya Azulai, Jennifer Laughlin and our founder, Annmarie Bustamante. We have an incredible, sweet and driven sewing intern, Alia Davis, and a plethora of talented and loyal models, photographers, videographers and crew. Our aim is to continue to provide paid gigs for our houseless neighbors in Oakland so that they can have a chance to earn some funds, use us as a reference on their resumes, and work when it is hard to find employment. The goal of our brand is to influence the mind of the Bay Ares consumer to step away and one day fully reject fast fashion. We want people to care about where and how their clothes are made. Let us look at the typical apparel product today. They are often cheaply made, mass produced garments made by exploited workers are readily available in the latest cuts, colors and trends. I urge you to step away from H&M, Forever 21, Victoria's Secret, Old Navy and Target. Be conscious of where your products come from and don't let price be the deciding factor or your fashion choices. If we can step away from mass produced, factory farmed meat and dairy products, we can surely demand ethically produced fashion and divest in companies that treat their employees like slaves. Not only will your clothing produced by Casually Uncommon last longer, be higher quality, and not go "out of trend", but you will feel the difference of supporting a company that designs with the earth, and her people in mind. And that difference is astounding.
