06/14/2026
I haven’t posted much lately, but Low Tide Co. has only been quiet, not dead.
I’ve been working behind the scenes on the feel, the first hats, and all the little details that somehow turn “I have an idea” into “oh s**t, this might actually be a thing.”
So here it is — the face of the brand.
Gulf Coast. Weathered. Gritty. Real.
The low tide crab.
This won’t be the last graphic, but it is the foundation of what this brand stands for: the tide always comes back in, and the sun always rises.
Huge thanks to local artist Adelle Harvey for taking the half-formed mess in my head and turning it into this crab. She absolutely nailed the feel I was hoping for.
Low Tide started pretty simple. I’m just going to make stuff I want to wear.
That’s still the plan.
But the name has started meaning more to me too.
More on that soon.
For now, meet the low tide crab.
Low Tide, baby.