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A3 Performance A3 Performance is dedicated to the development of swimwear, swim products and training tools that optimize learning and help swimmers Unleash their Unstoppable

Backstroke starts are notoriously unforgiving, which makes your technique even more critical.Here are a few things to ke...
10/16/2026

Backstroke starts are notoriously unforgiving, which makes your technique even more critical.

Here are a few things to keep in mind as you set up for an explosive start:
💧 Set up tight and high on the wall
💧 Launch yourself over the water, not through it
💧 Enter the water with your hands, body, and feet all passing through a single point

Do you have any helpful tips for setting your races up for success? Let us know in the comments!

📸: .wyant

Speed, meet comfort. 🤝A3 racing goggles are designed for sharp peripheral vision, with anti-fog, UV-protected lenses to ...
10/13/2026

Speed, meet comfort. 🤝

A3 racing goggles are designed for sharp peripheral vision, with anti-fog, UV-protected lenses to keep your eyes comfortable, clear, and protected from start to finish.

10/10/2026

The hand paddle is a simple training tool with a huge payoff for your strength, stroke, and speed.

Here a few ways you can benefit from incorporating paddle work into your training:

➡️ Improved arm positioning
➡️ Stronger catch
➡️ Instant feedback and improved mind/muscle connection
➡️ Better stroke efficiency

A3’s Power Paddles and Fusion Paddles can help you get the most out of your paddle training. Visit our online store to learn more!

A strong team mindset can make all the difference during a club or college meet. When swimmers feel unified with their t...
10/07/2026

A strong team mindset can make all the difference during a club or college meet.

When swimmers feel unified with their team, they push harder for themselves and for each other.

A3 Performance offers custom caps and gear that help your swimmers show off their team pride and also show a united front on the pool deck.

📸: .wyant

Improved mobility = better stroke efficiencyHere are a few exercises to work into your training that will enhance your m...
10/05/2026

Improved mobility = better stroke efficiency

Here are a few exercises to work into your training that will enhance your mobility and help unlock your full potential:

🟣 Thoracic Rotations
🟣 Hip Flexor Stretch
🟣 Banded Pull-Aparts
🟣 Lat Activation Hang
🟣 Cat-Cow Spinal Stretch

📸: .wyant

It's official! A3 Performer, Maggie Wanezek, is here to stay 🙌A few career highlights include:🇺🇸 USA National Team Membe...
09/28/2026

It's official! A3 Performer, Maggie Wanezek, is here to stay 🙌

A few career highlights include:
🇺🇸 USA National Team Member
🌍 Ranked #5 in the world in the 200m backstroke
🥈 Claimed 2nd in the 50,100 & 200 Back at 2026 Nationals
🏆 Multiple-time NCAA All-American

Maggie has been part of the A3 family for the past two years, and we can't wait to continue to support her on the road to LA2028. Let's go, 💪

There's no better feeling than finishing a race knowing you gave it everything you've got.Unleash your unstoppable with ...
09/26/2026

There's no better feeling than finishing a race knowing you gave it everything you've got.

Unleash your unstoppable with swimwear and gear that empowers athletes to tap into their full potential.

📸: .wyant

College swimmers, we've got everything you need for an unstoppable season. Set yourself up for success with these A3 fav...
09/22/2026

College swimmers, we've got everything you need for an unstoppable season. Set yourself up for success with these A3 favorites:

🏊 Practice Suits
🏊🏼‍♀️ Training Gear
🏊‍♂️ Goggles
🏊 Tech Suits

& more! Visit our online store to gear up today.

09/19/2026

“Put your swim trunks on. You’re trying out for the swim team.”

If you told 12-year old AJ Pouch where he’d be today, he wouldn’t believe you.

What started as a hobby born from carpool convenience turned into a professional swim career that exceeded his own expectations. The journey hasn’t always been easy, but the ups and downs have shaped AJ into the incredible, accomplished, resiliant, and determined swimmer he is today.

As a 3x US National Team Member, 2x Olympic Trials Finalist, and 5x NCAA Honorable Mention All-American, he’s now eying the LA 2028 Olympics, and we could not be more proud to support his journey.

Cover Photo 📸: BEX WYANT

Address

300 Chaffee Road
Oconomowoc, WI
53066

Opening Hours

Monday 9am - 4pm
Tuesday 9am - 4pm
Wednesday 9am - 4pm
Thursday 9am - 4pm
Friday 9am - 4pm

Telephone

(888) 369-7946

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