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New Frontier Biz, South Austin, Onion Creek, TX (2026)

08/21/2026

So, today's post will be much less divisive and a lot more conversational. I have seen a dramatic uptick in sales when it comes to American Eagle.

I used to only grab men's jeans, pearl snaps, and cargo shorts when it came to this brand. However, I have started picking up many new styles for me when it comes to American Eagle. The sales don't lie, and I don't know what revived this brand, but I will take it.

How about you guys? Are you flipping American Eagle as a bread & Butter brand?

PS. LOOK MOM, NO AI! 😉 🕶

08/20/2026

CAN WE STOP ACTING LIKE USING AI IS SOME KIND OF DIRTY WORD IN RESELLING?

I see this constantly now.

Someone makes a Facebook post, creates a graphic, or shares something in a reseller group and somebody immediately jumps into the comments:

“AI.”

“This is AI content.”

“You used AI to make this.”

Okay...and?

I think some people fundamentally misunderstand how many of us are actually using AI.

I'll tell you exactly how I create posts like this one.

I'm literally talking to ChatGPT right now.

I don't sit down and type out a perfectly structured essay.

I speak.

Think of it almost like recording a mini podcast.

I talk about the subject. I explain what I think. I tell my stories. I give examples from my own business. I might ramble. I might repeat myself. My punctuation obviously doesn't exist because I'm speaking.

Then I have ChatGPT take my thoughts, my experiences, my opinions and my words and organize them into something readable.

It fixes the grammar.

It fixes the punctuation.

It organizes the paragraphs.

It helps me make the point I'm trying to make without spending an hour sitting at a keyboard rewriting it six times.

That's AI.

It's really not some wild futuristic concept.

It's actually pretty basic.

And, in my opinion, it's an intelligent use of an extremely valuable business tool.

The idea for this post didn't come from AI.

I literally just spoke the idea into it.

The stories are mine.

The reseller experience is mine.

The opinions are mine.

The sales I've talked about are mine.

The items I've sourced are mine.

The lessons I've learned from running a resale business are mine.

AI helps me package that knowledge more efficiently.

And I use it for a lot more than Facebook posts.

I can use AI to help with listing descriptions.

Titles.

Keywords.

Proofreading.

Research.

Content ideas.

Graphics.

Organizing information.

Analyzing numbers.

Brainstorming business strategies.

Turning one idea into content for multiple platforms.

Things that used to eat up huge portions of a reseller's day can now be done dramatically faster.

And here's where the criticism starts becoming ridiculous to me.

If you want to spend an hour inside Canva designing a graphic for your Facebook post...

By all means, do it.

There's absolutely nothing wrong with that.

If you enjoy graphic design, knock yourself out.

That's just not how I'm choosing to spend my hour.

I'd rather spend that hour sourcing inventory, photographing products, creating listings, shipping orders, working on my businesses, or doing something else that actually generates revenue.

Why would I intentionally choose the slower method simply so somebody on Facebook doesn't type “AI” underneath my post?

That makes absolutely no sense to me.

Especially when some of those same people will close Facebook and use AI technology such as Nifty to automate another part of their resale business.

And let's really talk about that for a second.

eBay itself has AI tools that can generate descriptions and backgrounds, and its AI-powered bulk listing system can create draft listings from product photos. Poshmark has Smart List AI, which generates listing details from photos. These companies aren't introducing this technology because they want sellers spending more time creating listings. They're explicitly positioning it as a way to make selling faster and easier.

So we're going to use AI to help create an eBay listing...

But using AI to proofread a Facebook post is somehow cheating?

Come on.

AI didn't go sourcing for me.

AI didn't dig through the Goodwill Bins.

AI didn't recognize the brand on the rack.

AI didn't decide whether the item was worth buying.

AI didn't spend my money.

AI didn't inspect the item.

AI didn't photograph it.

AI didn't package the order.

AI didn't ship it.

And AI certainly didn't give me the years of experience that allow me to know what I'm talking about.

I did those things.

AI is the tool I'm using to make the knowledge I've already acquired more productive.

That's an important distinction.

A hammer doesn't build a house by itself.

A calculator doesn't make someone an accountant.

A camera doesn't make someone a photographer.

Canva doesn't make someone a graphic designer.

And ChatGPT doesn't magically turn somebody into an experienced reseller.

The tool still needs somebody behind it who knows what they're doing.

And yes, AI can be wrong.

That's why you review what it produces.

That's why you verify information.

That's why you don't blindly copy and paste something you know nothing about.

The human is still responsible for the final product.

But I'm not going to intentionally make running my business harder because someone else has decided there's something inherently wrong with using AI.

I'm trying to build a more efficient business.

If technology allows me to accomplish in 15 minutes what used to take me an hour, I'm going to use it.

Then I'm going to take those other 45 minutes and put them somewhere else.

Maybe I list three more items.

Maybe I source another piece of inventory.

Maybe I create another piece of content.

Maybe I work on another revenue stream.

That's where AI becomes valuable to me as a reseller.

It's not about replacing the reseller.

It's about making the reseller more productive.

We have limited hours every day.

I'm intelligent enough to use the tools available to me to get more out of those hours, and I'm certainly not going to apologize for doing it.

Work smarter isn't supposed to just be something we put on motivational posters.

So I'm curious:

How are YOU using AI in your reselling business?

Listings? Descriptions? Research? Photos? Social media? Inventory? Business planning?

Or are you still staying away from it?

I'd genuinely like to hear both sides.

08/19/2026

There was a time when seeing a Free People tag at the thrift store was almost an automatic pickup for me.

Today? I’m becoming a lot more selective.

The problem isn’t necessarily that people stopped buying Free People. The problem is that **everybody has Free People.**

Search the resale platforms and there is an abundance of it available. When buyers have hundreds or thousands of similar options to choose from, your piece has to compete on style, size, condition and price just to get noticed.

Meanwhile, it seems like a lot of thrift stores haven’t gotten the memo.

They still see that Free People tag and price the item like they’re running a boutique.

That’s where the math starts falling apart.

If I have to pay $15, $20 or even more at the thrift store for a piece that might only realistically sell for $25–$35 online, what exactly is left after fees, promotions, offers, supplies, taxes and everything else that goes into making the sale?

Recent reseller discussions show I'm definitely not alone. Some sellers are reporting Free People pieces sitting even around $10–$15, while others say their thrift stores are pricing the brand at $15–$20+. It's insanity!

Lululemon is another one I’m much more selective with now.

There's simply so much of it available on the secondary market. Some pieces and styles can absolutely still sell, but I don't believe seeing the logo automatically makes something a great pickup anymore. Resellers have similarly reported Lululemon inventory taking longer to move as supply has increased.

Michael Kors is another brand where I want the right item at the right acquisition cost rather than buying it simply because of the name. I will still pickup certain styles such as men's pants, jackets for both genders, and surprisingly ties, but that is about it these days.

And that's probably the biggest lesson:

A recognizable brand doesn't automatically equal a profitable flip.

I'd rather leave something behind than spend $20 simply because a thrift store recognizes the label and then fight hundreds of other sellers to make $5 on it.

Now I want to hear from my fellow resellers:

What's a brand you USED to pick up almost every time that you now regularly leave behind?

And what changed for you, oversaturation, falling resale prices, ridiculous thrift-store pricing, or all three?

Drop the brand in the comments. I have a feeling we're going to see some interesting answers.

08/18/2026

I’ve been a little quiet the past few days. I just got back from my father-in-law’s memorial, so I took some time away from posting and the normal grind to be with family.

But I’m back home now, and I’m ready to get rocking again.

Here are a few of my sales from last week across eBay, Mercari, and Poshmark:

eBay:
Orvis Sherpa-Lined 1/4 Zip — $25.59
Demonia Women’s Platform Boots — $47.99
KEEN Uneek Sandals — $31.99
Lucky Brand 121 Pants — $23.99
Columbia PFG Tamiami II Shirt — $19.19

Poshmark:
Saks Fifth Avenue Silk Tie — $20.00
Lucky Brand 223 Jeans — $25.00

Mercari:
Nike Ohio State Hoodie — $25.00

What I really like about this group of sales is the sourcing.

Everything pictured came from the Goodwill Bins except two pieces. The Columbia PFG shirt and Nike Ohio State hoodie were both picked up during a half-price day at Salvation Army for just $3 each.

That’s why I continue to preach that you don’t always need huge-ticket flips to build a profitable reselling business.

Give me good inventory at a low enough cost, and I’ll take those $20–$50 sales all day long.

Another change I’ve been testing is pulling back on how much I spend promoting my eBay listings. The promoted listings shown here were running at only around 3–5%, rather than throwing a huge ad percentage at everything.

For me, the goal going forward is simple: lower acquisition costs, protect my margins, crosslist my inventory, and keep items turning over.

And right now, eBay is still my strongest platform.

But I want to hear from the other resellers:

What platform is performing BEST for you right now?

eBay? Poshmark? Mercari? Depop? Whatnot? Something else?

Drop your #1 in the comments. I want to see where everyone is getting the most traction right now.

08/10/2026

What’s Your “I Don’t Even Need to Look It Up” Bread & Butter Item? 👀

Every reseller has them.

Those brands or items you’ve sold enough times that when you see them at the right price, you already know they’re going in the cart.

For me, one of those is Tommy Bahama polos.

The other day I came across 4 Tommy Bahama polos while sourcing and grabbed all four.

Are they going to be $100 flips?

Probably not.

But that's not why I bought them.

Tommy Bahama has been a bread & butter brand for me for YEARS. Give me a clean polo, button-down, or one of their better silk tropical shirts at a cheap enough cost, and I'm usually taking it.

I talk about big flips and high-ROI finds because they're fun, but bread & butter inventory is what helps keep a resale business moving.

Give me an item I can buy cheaply, list quickly, and consistently turn into a $20–$40 sale, and I'll stack those all day.

Not every trip to the thrift store needs to produce some rare $200 grail.

Sometimes I want the boring stuff.

The stuff I've sold 50 times before.

The stuff I understand.

The stuff where I already know the customer.

And honestly, those are some of my favorite pickups.

So here's today's question for all the resellers:

What is YOUR bread & butter item that you almost NEVER leave behind when the price is right?

Not your biggest flip.

Not your BOLO that you find once every two years.

I'm talking about that boring, reliable money-maker you happily buy over and over again.

Drop the brand AND item in the comments. Let's see which names keep showing up.

And if you're still building your personal BOLO list, grab my FREE Top 25 Brands Guide through the link in my bio.

08/09/2026

10 eBay Sales From This Past Week, And Most Came From the Goodwill Bins 👀

Here are just 10 of my eBay sales from this past week, and this is a great example of why I don't think you need to spend a ton of money sourcing inventory to build a profitable resale business.

8 of these 10 items came from the Goodwill Bins.

The other two — the Rhoback 1/4 Zip ($4.50) and Oakley Biozone Jacket ($4.50)— came from Salvation Army on 50% off day.

A few of the sales:

Wrangler Cowboy Cut Jeans — $25.59
ECCO Yucatan Sandals — $31.99
7 For All Mankind Brett Jeans — $31.99
Rhoback 1/4 Zip — $39.99
Tommy Bahama Jeans — $29.74
Oakley Biozone Jacket — $45.00
Cole Haan Zerogrand Shoes — $35.00
L.L.Bean Polo — $23.79
KEEN Uneek Sandals — $31.99

And that's really the point I want newer resellers to understand:

Not every flip needs to be a home run.

I'll take $25, $30, $35 and $40 sales all day when I'm buying inventory cheaply enough to leave myself a healthy margin. Stack enough of those sales together and you've built a business.

This is also why brand knowledge matters so much at the Bins. You're moving quickly, there are hundreds of pieces in front of you, and sometimes you only have a few seconds to recognize what deserves a second look.

The more brands, styles, materials and product lines you recognize, the more opportunities you're going to see that somebody else walks right past.

And I'm continuing to document the process as I build this store back up, the sourcing, the listings, the numbers, what sells, what doesn't, and everything I learn along the way.

I am looking to list a minimum of 250 new items in August. I will also begin doing videos next week on sales, brands, and many other reseller topics back on my YouTube Channel. That will give me the chance to show all of my sales from every platform.

If you're trying to improve your own sourcing, grab my FREE Top 25 Brands Guide through the link in my bio.

QUESTION FOR THE RESELLERS:
Which one of these would YOU have picked up?

And is there anything here you normally would've left behind?

Let me know in the comments. I'm curious to see the answers.

08/08/2026

Shipping Labels or QR Codes? Which One Are You Using?

I got an email from someone the other day asking what I use when I'm shipping orders, and it got me thinking...

How many resellers are still printing their own shipping labels, and how many have switched over to QR codes?

For years, I was definitely a label guy.

Print the USPS label, slap it on the package, and keep it moving. That was my normal routine for a long time.

But lately?

I've become a BIG fan of QR codes.

For my workflow, they're just quicker and easier. I can package everything at home, pull up the QR code when I get to the carrier, have them scan it and print the label, and I'm done.

No printer. No ink. No label sheets. No messing around with a printer when it decides it doesn't want to cooperate.

That doesn't mean I use the same shipping method for every platform, though.

On eBay, I use FedEx Ground Economy quite a bit.

On Mercari, I'll use UPS Ground Saver when it makes sense, especially when I want the convenience of a QR code.

And with Depop, I've gotten really comfortable using the USPS QR code option.

So for me, the carrier and shipping method really depend on which platform the item sold on, the package, and what makes the most sense for that particular order.

I still understand why high-volume sellers love thermal printers. Once you're shipping a big stack of packages every single day, printing everything at home can be incredibly efficient.

But right now?

Give me the QR code.

Scan it. Print it. Slap it on the box. I'm out.

Maybe I'll eventually go back to printing all of my labels as my volume continues to increase, but QR codes have made my current shipping workflow ridiculously simple.

Now I'm curious because I know resellers can be VERY particular about their shipping routines...

Which team are you on?

A: I print my own labels.
B: QR codes all day.
C: I use both depending on the order.

And if you're printing your own labels, what printer are you using?

Let's hear everybody's setup in the comments.

08/06/2026

What's the Best Reselling Platform After eBay? Here's My Ranking.

After more than 20 years of selling online, people often ask me which platform I'd recommend after eBay.

For me, the answer is pretty clear.

🥇 1. eBay

Nothing beats eBay for consistent daily sales, search traffic, and the variety of items you can sell. It's still the foundation of my resale business.

🥈 2. Depop

This might surprise some people, but Depop has become my second favorite platform.

The selling fees are lower than most competitors, which means I keep more profit on every sale. The buyer base is incredibly strong for streetwear, vintage, Y2K, and trendy fashion, and I love the margins I can achieve there.

🥉 3. Poshmark

Poshmark has been one of my favorites for years. The biggest advantage is that buyers expect to pay shipping, which makes pricing much simpler. The downside is the flat 20% selling fee, but the platform still consistently produces sales for me.

4. Whatnot

I haven't fully unlocked Whatnot yet, but I think it has huge potential. I'm planning to start live auctions in September, and once I do, I could easily see this platform moving up my rankings.

5. Mercari

Mercari still earns a place in my business because a few items sell there every week. It isn't a huge percentage of my overall sales, but those extra sales add up over time, so it's worth cross-listing.

You might notice I didn't include Vinted.

That's simply because my cross-listing software, Nifty AI, doesn't currently support it. Since I manage my inventory through Nifty, I focus on the platforms that fit seamlessly into my workflow.

At the end of the day, I don't believe in relying on just one marketplace. Every additional platform is another opportunity to make a sale, especially when cross-listing only takes a few extra clicks.

Now I'm curious...

Which platform do you rank as the second best for reselling?

Or do you think one of these deserves to be ranked above eBay?

Let's hear your rankings in the comments.

AI Disclosure: I use AI for proofreading, graphics, and workflow automation. The opinions and rankings in this post are based on my personal selling experience.

08/04/2026

Something happened at the thrift store the other day that really reinforced a lesson I've learned over the last 20+ years of reselling.

I overheard a guy talking to a lady about reselling while they were both going through the racks.

A few seconds later, he flipped right past a Poncho Pearl Snap shirt priced at $6.99.

Then he skipped over a crazy print Scotch & Soda button-front shirt without even slowing down.

I stepped right beside him, picked up both shirts, and put them straight into my cart.

Not because I got lucky...

Because I knew exactly what I was looking at.

That's one of the biggest differences I've learned over the years.

It's not about buying more inventory.

It's about recognizing better inventory.

Anyone can walk into a thrift store.

Not everyone knows which brands, styles, and categories consistently sell.

That's why I spend so much time studying brands, researching sold listings, and paying attention to what buyers are actually searching for.

The more brand knowledge you have, the less you have to guess.

Eventually, you'll start seeing money where other people see just another shirt on the rack.

That's exactly why I created my FREE Top 25 Brands Guide. My goal is to help shorten that learning curve so you can source with more confidence and make better buying decisions.

What's one underrated brand you've found that other resellers seem to walk right past?

I'd love to hear your answer.

AI Disclosure: I use AI for proofreading, graphics, and workflow automation. The knowledge, strategies, and reseller experience shared here are 100% my own.

08/03/2026

5 Brands That Continue to Make Me Money on eBay

One thing I've learned over the last 20+ years of reselling is that brand knowledge pays.

These are five brands I've personally sold this year that continue to perform well for me, along with the styles I look for whenever I'm out sourcing.

1. Liverpool

Most people overlook Liverpool, but they shouldn't.

For men's clothing, I love finding the Kingston jeans, polos, and shorts. On the women's side, the Glider pants and shorts are some of my favorite pickups. It's a brand that consistently sells and one I never pass up when I find it at the right price.

2. Carbon2Cobalt

This is one of those brands that's quietly been making resellers money for years.

The button-down shirts, sweaters, hoodies, and lightweight pullovers have all been great sellers for me. It may not get talked about much, but it continues to perform.

3. prAna

I've been selling prAna for years, and it rarely disappoints.

The polos, hoodies, and outdoor apparel always grab my attention. The lightweight hoodie shown in this post came from the Goodwill Bins for around a dollar and sold for $32.99 after being listed for only a couple of days.

4. Demonia

If you ever come across Demonia boots, don't overlook them.

Festival wear, platform boots, and gothic styles have a loyal following, and buyers know exactly what they're looking for. I've found multiple pairs at the Goodwill Bins, and they've consistently been strong flips.

5. KUIU

KUIU is one of the hottest outdoor brands on the resale market right now.

Their hunting apparel moves quickly, and I'm honestly surprised how often I still find it in thrift stores. Whenever I see KUIU, it goes straight into my cart.

This is exactly why I always say that learning brands is one of the best investments you can make as a reseller.

I'm also excited because I'm officially rebuilding my resale business here in Austin after several years of moving around. Over the coming months, I'll be sharing more haul videos, sold items, brand spotlights, and the strategies I'm using to grow this store back into a six-figure business.

My goal is simple: document the journey from rebuilding to six figures. I hope you'll follow along as I share the wins, the mistakes, and everything I learn along the way.

If you want to stop guessing and start sourcing with confidence, grab my FREE Top 25 Brands Guide using the link in my bio.

Let's finish 2026 strong and build something incredible in 2027.

AI Disclosure: I use AI for proofreading, graphics, and workflow automation. The knowledge, strategies, and reseller experience shared here are 100% my own.

New Frontier Biz

08/21/2026

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