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EleStory http://www.elestory.com Ever since Judy lost her mom to cancer 13 years ago, she has been wanting to pursue her dream of starting a children's line.

The name "EleStory" was inspired by a song in Chinese that designer/founder Judy Jou grew up hearing from her mom:

"elephant, elephant, why is your nose so long? Mama says, long noses
are beautiful"

The idea that the mother is telling her baby to be proud of who he/she is, reminded Judy of what her own mother had always encouraged in her. This is her "EleStory" being written. We hope to share this exciting journey of launching our line with you and perhaps in turn inspire you to write your own unique story. Please help us spread the word by 'liking' our page. Thanks for visiting us!

These messages make all the hard work we do worth it. 🄹 Thank you for choosing us ā¤ļøšŸ™ā€œThis dress is just a dream for eve...
10/22/2026

These messages make all the hard work we do worth it. 🄹 Thank you for choosing us ā¤ļøšŸ™

ā€œThis dress is just a dream for every little girl. Love the quality and beautiful design.ā€ ~ Sophia B

ā€œLoved these dresses!ā€ ~ Lindsay P

ā€œBeautiful dress in the most perfect shade. Has a very pretty shimmer to it as well. Fits TTS. Customer Service is the best!ā€ ~ Emily B

ā€œAbsolutely in love with these dresses! Truly brought our Christmas photos to life! The quality of these dresses are top notch and I couldn’t have been happier with them.ā€ ~ Courtney M.

ā€œWe loved the dress and received so many compliments.ā€ ~ Avarie D

ā€œIt’s a beautiful dress. Easy to wear and comfortable and so glittery. We love our matchy matchy dresses.ā€ ~ Monica S

ā€œOur daughter loves her dress! It’s comfortable and fits like a glove. We have gotten tons of use out it already!ā€
~ Heather W

10/16/2026

At a recent playdate, a new friend kept telling her mom she wanted to play with someone else. She thought my daughter didn’t like her because she wasn’t talking to her. 🄺

And honestly, I understood. She’s just a little kid, and even adults don’t always understand selective mutism.

Thankfully, her mom was so gentle and patient, and we came up with activities to help the girls connect. By the end, they were having a wonderful time and even asking for more playdates! 🄹

But I couldn’t stop thinking about it. How many kids at school might think my daughter doesn’t like them, not knowing how much she wants to be their friend?

Over three weeks of fall break, I arranged a lot of play dates. Some went really well, others were harder. But sadly, she still doesn’t interact with any of those girls in her class. Not a single one. šŸ’”

And that’s one of the hardest things about selective mutism. Progress in one setting doesn’t necessarily carry over to another.

I often wake up in the middle of the night wondering what else we can do to help her. I even have vivid dreams of her speaking, or of myself helping her speak. Sometimes I feel so helpless. šŸ˜”

October is Selective Mutism Awareness Month, and this is why I keep sharing. šŸ¦‹šŸ’™

Selective mutism is an anxiety disorder, not a choice to stay silent. Just because a child doesn’t speak to you doesn’t mean they don’t want to be your friend.

I’m so grateful for the mom at that playdate. A little patience and understanding can make such a difference. šŸ¤

10/13/2026
10/08/2026

Are you team Ivory šŸ¤ or Latte? ā˜•ļøšŸ˜Œ

Do you find these IRL videos of our dresses helpful? Comment below if you’ve got another one you’d like me to show you!

10/06/2026

October is Pregnancy and Infant Loss Awareness Month, and I wanted to take a moment to re-share a piece of our story. šŸ’”āœØ

Not every loss story ends with a rainbow 🌈 baby, but we are forever grateful for our sweet Caris (which comes from the biblical word ā€œGraceā€). Her name was given to us during a time when my husband prayed for her life—our 6th pregnancy, after so much heartache.

Through all the grief and loss of baby after baby, one thing that carried us through was our daughter June’s unwavering hope. Even when it seemed impossible, she never stopped praying for her baby sister.

To those who’ve experienced loss, I see you. Your journey may not look like ours, but you are not alone in this. 🌸 If you’d like to read more about our story, I’ve shared my journey in this blog post:

https://www.elestory.com/blogs/news/life-after-loss?_pos=1&_sid=0d685c481&_ss=r

Sending so much love and grace to those navigating their own stories. šŸ’–

motherhoodafterloss bigsis faithoverfear sisters

I used to spend way too much time looking at businesses similar to mine on social media and thinking, ā€œThey’re killing i...
10/01/2026

I used to spend way too much time looking at businesses similar to mine on social media and thinking, ā€œThey’re killing it. I’m totally failing.ā€ 😩

And honestly, it was really depressing.

Eventually I came to a realization: I knew almost nothing about those businesses beyond what they chose to show me.

And someone could probably look at EleStory and think the same thing.

We ARE doing well this season, for which I’m incredibly grateful. But behind the orders and boxes are plenty of mistakes, worries, second-guessing, and decisions that don’t always turn out the way I expected.

That’s small business for ya. šŸ˜…

And I stopped comparing.

These days, I’m much more interested in whether EleStory is better than it was last season. Are we making better decisions? Creating better products? Serving our customers better?

And honestly, it’s been so incredibly freeing. šŸ™ŒšŸ¼

You never really know what’s behind someone else’s social media posts. What’s something social media doesn’t show about YOUR business?

09/29/2026

When my daughter was first diagnosed with selective mutism, I felt helpless and alone. I didn’t know how to navigate it, where to turn for help, or how to help the people around her understand what she was going through.

Honestly, sometimes I still feel that way.

Selective mutism is so often misunderstood — and there is still not nearly enough understanding or support, even within the medical community.

We experienced that firsthand recently with my daughter’s child psychiatrist. After a year of ā€œtreatingā€ her, she took it personally that my daughter still wouldn’t speak to her.

But that’s one of the nuances of selective mutism that can be so difficult for people to understand.

My daughter knows her as the doctor who gives her ā€œbrave medicine.ā€ She knows that her doctor knows she doesn’t talk. And for a child with SM, that awareness — knowing someone expects or is waiting for you to speak — can make speaking nearly impossible.

That experience reminded me exactly why I share this part of our lives.

I don’t have all the answers. I’m still learning and navigating this alongside my daughter. But as her mom, I feel a responsibility to help spread awareness so that more people can understand kids like her — and hopefully, so families like ours feel a little less alone.

If sharing our experiences helps even one parent feel understood, or helps one adult respond to a child with SM with more patience and empathy, then it’s worth talking about. šŸ¦‹šŸ’™

Had you heard about Selective Mutism before?

09/28/2026

You’ve asking…so here’s a simple video showing you the color differences between the ā€œRed Velvetā€ Velour Ballerina dresses, the ā€œCrimsonā€ Glimmer dresses, and the newest ā€œCurrantā€ Velour Ballerina dresses. šŸ‘— Did this help?

Please let me know in comments below if you want to see any other products in real life!

Not too early for a little Holiday magicā€¦āœØšŸŽ„The sweetest family matching season is here. We’ve been loving seeing your ch...
09/23/2026

Not too early for a little Holiday magicā€¦āœØšŸŽ„
The sweetest family matching season is here. We’ve been loving seeing your choices for matching this season -thank you for shopping small and for choosing . šŸ„¹šŸ«¶šŸ»

Not too early for a little Holiday magic. ✨The sweetest season for whole-family matching is here. Which look are you lov...
09/23/2026

Not too early for a little Holiday magic. ✨

The sweetest season for whole-family matching is here. Which look are you loving this season? Let me know in comments below! šŸ‘‡

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Orange County, CA

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