The Pride Store

04/15/2026

Happy Hump Day! The Tuesday evening weekly Heated Rivalry re-watch events have all been cancelled. Stay tuned for an imminent announcement regarding a NEW LOCATION that is more conducive to watching the show as a group. A special thank you to Rob and his wonderful Chill Bar staff for their support.

03/25/2026

ThePrideStore.com is thrilled to partner with and the International Pride Hockey Tournament taking place in Palm Springs from March 26-29. Actors faking it for TV have nothing on these real competitors. Official Tournament Merch, plus some surprises, will be available for purchase throughout the festivities.

03/22/2026

Thank you Elevation Gay Ski Week for another incredible week. Special shoutout to Icon Kerri Colby who is as kind as she is drop dead gorgeous.

Elevation merch available at https://thepridestore.com/collections/elevation

Enter promocode ELEVATION at check out to receive 25%. off.

03/22/2026

Thank you Elevation Gay Ski Week for another incredible partnership with The Pride Store. Special shout out to the one and only Kerri Colby who is as kind as she is beautiful.

Elevation merch available online, use promo code ELEVATION at checkout for 25% off.

https://thepridestore.com/collections/elevation

02/13/2026

Happy Valentine's Day from ThePrideStore.com. From now until midnight on February 15th, all Heated Rivalry ILYA and SHANE Valentine's Designs are 25% off with the promocode LOVE entered at checkout.

https://thepridestore.com/collections/heated-rivalry-valentines-day-collection

02/06/2026

Hoping Season 2 of Heated Rivalry shows Ilya and Shane celebrating their first Valentine's Day. Use promo code LACenter at checkout to receive 10% off all Heated Rivalry merch, plus will receive a portion of the profits. https://thepridestore.com/collections/heated-rivalry

02/05/2026

Love is in the air—and sparks are flying!

ThePrideStore.com is thrilled to announce our Heated Rivalry Valentine's Day collection, benefiting the Los Angeles LGBTQ Center. https://lalgbtcenter.org/

This is all about sexy rivalry turned undeniable love. Valentine’s tees for people who fall in love loudly. Who flirt through arguments. Who know the hottest romances aren’t handed over with flowers—they’re earned through fire.

https://thepridestore.com/collections/heated-rivalry

During the month of February, The Los Angeles LGBT Center will receive 10% of the profits for every Heated Rivalry tee, sweatshirt, and hat sold. In addition, use promo code LACenter at checkout to receive 10% off all Heated Rivalry designs. Since 1969, the Los Angeles LGBT Center has cared for, championed, and celebrated LGBTQ+ individuals and families in Los Angeles and beyond. Today, the Center’s nearly 800 employees provide services for more q***r and trans people than any other organization in the world—offering programs, services, and global advocacy that span four broad categories: Health, Social Services and Housing, Culture and Education, and Leadership and Advocacy.
Angeles LGBT Center

01/31/2026

Are you Thirsty? In honor of Heated Rivalry’s Kip Grady, this T-shirt is pure screen-stealing energy. A sexy tee in that unmistakable blue-moon hue, like moonlight drifting over Brooklyn rooftops after midnight—cool, luminous, and quietly dangerous.

Extra banana—thicker, smoother, indulgent in a way that feels intentional. Sweet, but grounded. Clean, but charged.

https://thepridestore.com/products/heated-rivalry-thirsty-smoothie-tee

01/27/2026

BUT DADDY, I LOVE THEM BOTH! KISS ME! BE MINE! ILYA AND SHANE FOREVER! Make your Valentine's day burn as hot as Heated Rivalry! https://thepridestore.com/collections/heated-rivalry-valentines-day-collection

Join ThePrideStore.com in celebrating inclusivity with products that resonate with the LGBTQ+ spirit. From fashion to tech, and beauty to home goods, we're your one-stop-shop for pride-centric shopping.

01/22/2026

ThePrideStore is very happy to be partnering with KGAY Radio. Coming soon, Heated Rivalry designs for the sexiest Valentine’s Day gifts! 🥵

Let's Puck! Just SAYKGAY and receive 10% off your gear at The Pride Store.

01/13/2026

Puck, Yeah! Lots of options here at https://thepridestore.com/collections/heated-rivalry