NEO Pasadena

NEO Pasadena Neo Pasadena
the underground sneaker boutique serving Pasadena & surrounding areas for over 25 years

In early Spring 2016, NEO Pasadena opened its doors to a unique underground boutique, elevating itself to a premium retail experience. The company evolved after the meticulous journey of Neo39 (est. 2000) by the Founder & CEO, Moses Cho. NEO Pasadena aims to build upon its storied heritage in the Pasadena community and retail marketplace by continuing to provide contemporary footwear and apparel in its newly renovated space.

HAPPY MEMORIAL WEEKEND! 🇺🇸🇺🇸25-40% OFF! 🚨‼️Sneakers, local brands, vintage, hats & more!Sale bins will be restocked DAIL...
05/22/2026

HAPPY MEMORIAL WEEKEND! 🇺🇸🇺🇸

25-40% OFF! 🚨‼️

Sneakers, local brands, vintage, hats & more!
Sale bins will be restocked DAILY
🚨 IN-STORE ONLY 🚨

ONLINE receive 15% off EVERYTHING
Use Code: MEMORIAL

SALE FRIDAY 5/22 - MONDAY 5/25 (we will be open Monday 11AM - 4PM)

Take advantage of amazing deals!

‼️ Shout out to the fitted hat community! 🧢🙏We’ve been involved with the community for about a year now & grateful for e...
04/30/2026

‼️ Shout out to the fitted hat community! 🧢🙏

We’ve been involved with the community for about a year now & grateful for everyone who has joined us on this journey!

Thank you to all the supporters & special thank you to all our designers.

We have big plans for the rest of the year, so stay tuned!



Comment down below your favorite hats over the past year that have dropped at Neo.
⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️

Introducing the ProGrid Omni 9 TMY ☑️Retro grey/red colorway Tomorrow, Meet Yesterday. 🔮Fusing the past with the present...
04/10/2026

Introducing the ProGrid Omni 9 TMY ☑️
Retro grey/red colorway

Tomorrow, Meet Yesterday. 🔮
Fusing the past with the present future.

Brand new from 🔥🔥

Available now in-store & online

The Rose Bowl 🌹🏟️Rooted in the heart of Pasadena…The Rose Bowl has held a standard in Los Angeles like no other. This ha...
03/10/2026

The Rose Bowl 🌹🏟️

Rooted in the heart of Pasadena…
The Rose Bowl has held a standard in Los Angeles like no other. This hat represents the rich culture the stadium brings time and time again. Located only minutes away from Dodger Stadium the two share such a historic and rich history.

We hope that when you wear this hat, a piece of Pasadena is transmitted to you. 🌹
——————————————-
The upper is a stone colorway representing the structure of the stadium 🏟️
The red & green represent the historic colors of the rose bowl. 🌹

The 1984 Olympic side patch is in honor of the Rose Bowl being used for the historic games.
The metallic copper & green are meant to represent the track & field of stadium

Pink UV 💕
Made in Bangladesh 🇧🇩

Designed by Noflatbrims exclusively for Neo Pasadena

Releasing online Saturday 3/13 at 11AM PST 🗓️

🚨🚨 Giveaway:
1) Tag two friends in the comments
2) Repost on story (tag Neo, notflatbrims)
3) Follow ,
Ends Thursday 11:59PM. Winner announced Friday. Good luck! 🍀

📸:

02/28/2026

THE CHAMPIONS PACK 🏆🍾💙

In honor of the 2025 World Champs

- Corduroy Neo Rose in Dodger blue w/ pink UV 💙🌸
- 2025 CHAMPS side patch in white/royal 🤍💙
- 2025 CHAMPS side patch in Royal 💙💙

940 A-frame, SnapBack adjustable

Available exclusively at Neo Pasadena

📸:
👨‍💻:

02/21/2026

🌹 For all your Pasadena & Altadena needs! 🌹

Neo Pasadena got you covered!

Located right in the heart of Old Pasadena.

📍: 33B E. Colorado blvd.

#626

02/12/2026

HOW NOT TO SHOP 🛍️🛒

If you work or have worked in retail… THIS IS SAFE PLACE 😂😭😬

Comment down below your “favorite” customer stories
⬇️⬇️⬇️⬇️⬇️⬇️⬇️

02/06/2026

PRE-SPRING SALE!

LOCALS BRANDS SALE 30% OFF


la



USE CODE:”LOCALSALE” for online store discounts!

Take advantage this weekend!

#2026

Community first.Forever & always will be… community first. Friday 1/30, we will be closed. ALL online sales on 1/30, por...
01/30/2026

Community first.

Forever & always will be… community first.

Friday 1/30, we will be closed.

ALL online sales on 1/30, portion of profits will be donated to help those in need.

Stay safe out there.

12/30/2025

ROSE PARADE WEEK IS HERE 🌹🌹🌹

Exclusive Neo designed merchandise
T-shirts, hoodies, pins, hats & more! 🧢👕🧷

Indiana & Alabama exclusive colorways will be available!

Come by this week!

📍: 33B E. Colorado Blvd.

Address

33B E. Colorado Boulevard
Pasadena, CA
91105

Opening Hours

Wednesday 12pm - 8pm
Thursday 12pm - 8pm
Friday 12pm - 8pm
Saturday 12pm - 8pm
Sunday 12pm - 6pm

Telephone

+16267937403

Website

http://www.shopatneo.com/

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