Primm

Primm Shop PRIMM for boho women's fashions with small town charm: a little rustic, a little rebellious, always refined.
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Prim offers an affordable one-of-a-kind shopping experience that makes women feel beautiful, hopeful and connected.

05/26/2026

Finally decided on the floor for the fitting room area… and I’m pretty happy with it!!!
ANOTHER STEP CLOSER BABES✨

05/25/2026

First buying appointment in the new space… and it feels SO GOOD TO BE BACK!

05/22/2026

Unpack our new vintage finds for the NEW SPACE! 🤠

05/16/2026

NEW ARRIVALS... INCLUDING A LITTLE SNEAK PEEK from the VINTAGE VAULT that will be dropping at our GRAND OPENING ! 🤠🙌🏼❤️‍🔥

05/15/2026

TAKE NOTES BABES!!! 🤠🍷✨

This Saturday… May 16th, from 11-4pm at in ORCUTT!!!

We are POPPING UP…. So if you are in town… come do some much needed Retail Therapy with us!!! 😉

OK…. but this FLASH effect on everything ❤️‍🔥THANK YOU for sharing!!!
05/13/2026

OK…. but this FLASH effect on everything ❤️‍🔥

THANK YOU for sharing!!!

05/13/2026

Your hat’s new favorite accessory ❤️‍🔥

Tiny details. Big statement 🤠✨

05/12/2026

Just a girl lost in Lowe’s… 👀 so here’s my ☺️🤠🤭

04/28/2026

And just like that, a beautiful new beginning unfolds. Our new space is officially ours to create.
Buildout begins now. 🦋✨🤍

04/27/2026

Y’ALL 🤠🤠 UPDATE— Part 2 is here.

Things are getting REAL over here 👀
We’re one step closer to bringing this vision to life, and let’s just say... it’s about to be worth the wait.

WHO’S EXCITED FOR THAT GIVEAWAY??? 🌵🤍

04/27/2026

Y’ALL!!! 🤠
Update time - Part 1!!
We’ve been cooking up something special for our GRAND OPENING and trust us... you’re gonna want to be apart of this!
Saddle Up — it’s officially go time. ❤️‍🔥

Address

Paso Robles, CA
93446, 93447

Opening Hours

Monday 10am - 7pm
Tuesday 10am - 7pm
Wednesday 10am - 8pm
Thursday 10am - 8pm
Friday 10am - 7pm
Saturday 10am - 8pm
Sunday 11am - 6pm

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