The Swell Co.

08/07/2026

Summer markdowns are already happening in store: tanks, dresses, bags, shorts and more! Swing in before Crazy Days (Sat., Aug. 15th) if you want first dibs!

08/03/2026

Fall things are slowly appearing in the store. I say slowly because I'm not quite ready to say goodbye to summer. 🔆 Don't forget, Crazy Days in Pequot is August 15th at participating locations!

07/27/2026

What an awesome event! Looking forward to welcoming all of the cyclists!

🚴‍♀️ Bike MS: Ride Across Minnesota is coming to Pequot Lakes next week! 💙

Next Wednesday through Friday, you'll notice a few more bicycles, support vehicles, and visitors around town as we welcome the Bike MS: Ride Across Minnesota event! Several will be staying right here in South Trailside Park.

Hundreds of riders, volunteers, and support staff will be staying, shopping, dining, and exploring Pequot Lakes while raising awareness and funds for people living with multiple sclerosis.

If you're out driving, please watch for cyclists and give them plenty of space on the road. And if you see riders around town, give them a wave and a warm Pequot Lakes welcome!

We're proud to host this incredible event and can't wait to show these visitors what Pequot Lakes hospitality is all about!

07/25/2026

07/20/2026

Just a couple of mannequins living their best summer lives….

Manny on the left: the perfect outfit for “I’m not doing anything significant today”… but also “I could be.”

Manny on the right: you have no idea what the day holds, but you’re going to look cute just in case.

Come see us today! We are open until 4:30 p.m.

07/18/2026

I see London, I see France,
I see Swell has some cute new pants!

In love with these casual barrel pants! Comfortable & adorable! Come say hi (we have the A/C on)!

Saturday: 10 a.m. - 4:30 p.m.
Sunday: 10 a.m. - 3 p.m.

07/10/2026

Back by popular demand…with a little twist. The all-black Patriots hat with cap cord is pretty darn sharp!

07/09/2026

One of the best parts of owning a small business is getting to cheer on other local professionals!

My dear friend Sarah will soon offer her amazing facial services at a new location—Therapeutic Massage in Nisswa—and I couldn't be more excited for her!

As a fellow small business owner, I know firsthand how much it means when someone simply shares a post or recommends your business to a friend. Those simple acts of support make a huge difference (thank you)! 🩷

If you've been thinking about treating yourself, Sarah is truly one of the best! Cheers to you; I am so excited to watch you thrive in your new space!

Uses gentle, flowing techniques to reduce stress, improve circulation, and help you fully unwind. It’s perfect for calming the body and resetting the mind.

07/06/2026

Wow... what a weekend! ❤️

A huge THANK YOU to everyone who chose to shop small with us over the holiday weekend. Every purchase, every kind word and every smiling face that walked through our door means more than you know.

Owning a small business isn't always easy, but weekends like this remind us why we love what we do. Your support helps keep our little shop thriving and allows us to continue bringing fun, unique finds to this amazing community.

Whether you stopped in to browse, found something you loved, shared a post or simply told a friend about us—thank you. We truly couldn't do it without you.

We're so grateful to be a part of this incredible community under the bobber. ❤️🇺🇸
..and a special thank you to my sister-in-law, Teri, for her fantastic marketing skills this weekend. ;)

We hope you had a wonderful 4th!!

-The Swell Co. Family