Pennyroyal Design

Name: Pennyroyal Design
Address: 119 Kentucky Street, Petaluma, CA, 94952, US
Telephone: +17072803259
Price range: $$$$

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Pennyroyal Design

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Our Petaluma shop is now open Wednesday through Saturday 1-5pm and by appointment. 122 American Alle We let the materials and clean lines speak for themselves.

Pennyroyal is a company born out of the desire to create your favorite carryall. We offer a range of classic silhouettes and believe simplicity is elegant. Our design is in formed by styles that will suit you throughout the decades free of trends and seasons.

10/17/2026

The weather may not be cooperating, but the glorious season of Fall is here. 🍂

We have some lovely new cooler weather wear coming in, including this super handsome Fireman-inspired coat and this sweet little women's cropped vest both in genuine Harris Tweed woolen weave.

Come on in and get cozy!

10/10/2026

Our back room is filling in nicely.

Alongside a wonderful selection of bags, you'll find what we're calling our HOMMES section.

A thoughtfully curated collection of goods with a slightly more masculine sensibility.

Of course, good design knows no gender.

Simply beautiful, useful things for anyone who appreciates them.

10/03/2026

Our first Pennyroyal clothing pieces are here. 🤍

A blouse, a skirt, and a dress—simple, relaxed, flattering, and easy to wear.

And yes, the skirt has pockets. Of course.

We’re working on getting everything online, but for now, come see them in person at the shop.

We hope you love them as much as we do. 🤍

09/25/2026

The Art of Reflection.

When I was very little, my dad gave me a boxed set of Through the Looking-Glass. I listened to it over and over again, and still have it today.

There is a moment when Alice looks into the glass and it begins to melt away “just like a bright silvery mist.”

That is what Troy M Stafford’s looking glasses feel like to me.

Like a portal shrouded in a bright silvery mist.

They are magic.

A small collection of Troy’s one-of-a-kind looking glasses is hanging in the shop now—and yes, they are available for purchase. 🖤

Read more about Troy and the centuries-old techniques behind his extraordinary work at the link in our bio.

09/24/2026

We adore Wendy.

She is the wildly talented woman behind Wendy Wagner - the jewelry collection you see throughout our shop.

Her work is rooted in the sacred symbols and vintage pieces she began collecting years ago - objects with history, meaning, and a little bit of mystery.

Wendy dreams up what she loves.
We carry what we love.

Which is probably why her work has always felt so perfectly at home at Pennyroyal.

Come in, have a look, and see which sacred symbol speaks to you. 🤍

09/22/2026

We took a little time to reimagine our Mini Siri.

Still the same adorable mini version of our beloved Siri bag, but with a few thoughtful updates.

We added a zippered top to keep everything safe inside, & little rings at the base of the handles so they fall flat when not in use.

She still has the slip pocket on the back for your phone and a zippered pocket inside for the important stuff.

She’s adorable. 🥰

We hope you love her as much as we do.

09/18/2026

We are more than happy to introduce TARNI. 🇦🇺

Tarni is an Aboriginal name derived from the language of the Kaurna people of the Adelaide Plains in South Australia. The name means “surf” or “wave” and evokes a sense of freedom and connection to nature - qualities we hold dear.

For a bag whose story began in Australia, it felt especially fitting.

Inspired by a humble paper takeout bag we discovered while traveling there, the Tarni was reimagined over the years in our beautiful vegetable-tanned leather.

Simple, useful, and quietly beautiful.

The Tarni.

A huge thank you to everyone who sent in their ideas! And a big thank you to kdonahue1818 🖤

09/09/2026

Meet Mini Ren.

Ren has been my go-to bag for years.
I’ve carried her everywhere. From Australia & Fiji to our local beach.

But sometimes, I just want something smaller.

So we made Mini Ren.

Same proportions. Same easy shape. Just mini-sized.

And a zippered pocket inside keeps your cash, passport & other important bits nice and safe.

All the things I love about Ren. Just a little less of her. 💕

09/04/2026

A NEW BAG & A NAMING COMPETITION 🖤

Two years in the making and we finally got the shape just right.

The name? Not so much.

So, we're handing that part over to you.

Send us your best idea in the comments. We'll choose our favorite, and the clever soul who names her will receive 15% off an entire Pennyroyal order.

A little backstory: I spotted the most perfect paper takeout bag at a noodle shop near Uluṟu, Australia, in 2024. I loved the simple shape and, naturally, decided we needed to make one in leather.

Inspired by that humble little paper bag and made in our beautiful vegetable-tanned leather, she’s simple, useful, and quietly beautiful.

Just the way we like things.

08/13/2026

Just a small handful of the one of a kind and limited edition releases we are brining to our Year Of Horses event this Saturday, August 15th | 5 – 8pm 🖤

Join us for an evening celebrating art, craftsmanship, and all things equestrian.

The horse has carried symbolic weight across cultures for centuries - a creature that embodies freedom and strength, loyalty and wildness, grace and endurance. It felt like the perfect spirit to gather around.

Artist Françoise LeClerc will debut a new collection of cyanotype prints and equestrian-inspired sculptures - work that explores strength, vulnerability, and the quiet connection between horse and human.

Sacred Order will present a special collection of horse-inspired jewelry, featuring new original designs alongside thoughtfully curated antique pieces. Wendy's newest horse-themed T-shirt will also make its debut, perfectly complementing the evening's collection.

We'll also be unveiling Pennyroyal's first small collection of men's goods - a new chapter we're excited to share.

We hope you'll join us as we celebrate the beauty, symbolism, and enduring spirit of the horse.

Pennyroyal Design199 Kentucky Street • Petaluma

Address

119 Kentucky Street
Petaluma, CA
94952

Telephone

+17072803259

Website

http://www.pennyroyaldesign.com/

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