Phenix Serum and Western Store Inc

Phenix Serum and Western Store Inc Phenix Serum & Western is a family-owned, hometown store proud to serve our community. For your other farm animals we have Purina, Faithway.

We carry quality feed, tack, animal health supplies, and a great selection of western boots and clothing for the whole family. Phenix Serum and Western Store is a family-owned and operated business that was founded in 1982 by Charles and Martha Senn. Although the store was very small in the beginning, it has since been expanded several times and has grown far beyond its modest origins. We carry an

very good selection of good quality riding apparel and equipment. Whether your style is Western or English, our goal is to provide you with the best quality products at affordable prices. Both first-timers and experienced riders find our products to be a delight! We also carry a broad range of horse feed from Purina, Seminole, Tribute, Total Equine and Triple Crown. Victor, Taste of the Wild, Diamond and Premium gold are the dog and cat foods we carry. With over 38 years of experience in the business, our staff are is ready and willing to help you with your animals needs. We take pleasure in helping you find the best products for yourself and your animals. After the death of Martha Senn in 2011, Charlene Jones and Michael Senn have taken over the business. Customers at our store would often find Mr. Charles Senn, in his chair behind the counter from where he watched over the daily business. Charles 5-16-1930 to 10-3-2021, has now gone to be with Martha in heaven and we are going to try our best to make them both proud of what they started. With over 39 years of experience, we pride ourselves on being knowledgeable in the business. It is our goal to make your shopping experience as helpful and pleasurable as possible. Whether you drop by at our store or shop with us online, we guarantee that you will enjoy true value for your money. Phenix Serum also thanks our military and first responders with a 10% discount everyday on most items.

07/20/2026
Just in…..
07/07/2026

Just in…..

REMINDER!!
07/01/2026

REMINDER!!

Sale starts now!
06/25/2026

Sale starts now!

Take a look at what someone created with ChatGPT.

Sale starts Thursday 6/24, come get your boots!
06/23/2026

Sale starts Thursday 6/24, come get your boots!

We appreciate YOU!!
06/13/2026

We appreciate YOU!!

We will be closed Monday, May 25th in observance of Memorial Day.
05/20/2026

We will be closed Monday, May 25th in observance of Memorial Day.

New Wrangler for your little cowgirls!! Come see us and get decked out!
04/15/2026

New Wrangler for your little cowgirls!! Come see us and get decked out!

Address

3768 Opelika Road
Phenix City, AL
36870

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm
Saturday 9am - 3pm

Telephone

+13342976006

Website

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