Betterly Bra

09/12/2026

Imagine a world with
𝐍𝐎 more falling/digging bra straps, 𝐍𝐎 more ill fitting cups/bands, and 𝐍𝐎 more confusing sizing.

𝑨𝒉𝒉𝒉𝒉. No need to imagine… the 𝐑𝐮𝐧 𝐀𝐫𝐨𝐮𝐧𝐝 𝐁𝐫𝐚®️ will be your new, favorite bra.

𝑺𝒊𝒛𝒆𝒔 𝟐𝟒𝐂-𝟒𝟒𝐄

Custom fit without the custom fit price. Your bra, your way, and all day comfort!






All sizes will be available in just a few weeks.

09/03/2026

Happy Thursday, good people!

I believe in celebrating the wins, big and small. Life will always throw some sh at you, but it’s how you bob and weave and keep dipping and doing!

08/27/2026

If you could talk to your 10 year old self, what would you say?

Jessy Kyle’s answer wasn’t a warning or a lesson. It was gratitude. Her parents never told her a dream was too big or too unlikely. When she said she wasn’t going to college, their answer was simple: go get a job, then, because nobody hands you what you want.

She didn’t need advice for her younger self. She just needed to keep the thing she was already given, the freedom to dream without someone shrinking it first.

That’s the version of advice worth passing on. Not a warning about what’s coming. Permission to keep going.

Habituelle is proud to partner with the Fitler Club on The Stories—a shared commitment to elevating the voices of women leaders and creating space for the conversations, connections, and stories that inspire meaningful change.

08/15/2026

Meet our newest REAL Woman of REALM: Jessy Kyle. ✨

Jazz singer. Entrepreneur. Inspirational speaker. Three-time cancer survivor. Founder of Betterly Bra Company®. Jessy is a woman who has taken every challenge, every chapter, and every comeback—and turned it into purpose.

From performing on some of the country’s most iconic stages to creating patented bra technology designed to help women feel supported and confident, Jessy continues to lead with strength, gratitude, resilience, and heart.

She embodies exactly what it means to be an EMPRESS: unapologetically yourself, willing to stand up for what matters, and committed to leading with kindness and compassion.
We are so proud to welcome Jessy as our newest REAL Woman of REALM and even more excited to celebrate her in person.

Join us October 1 from 6–8:30 PM at the REALM Studio in Philadelphia for An Evening with Jessy Kyle, hosted by Ann King Lagos. Enjoy a fireside chat, jewelry raffles, special pricing, shopping, sips, savories + sweets.

Space is limited and the evening will fill quickly. Message us now if you’d like to RSVP.

Then tap the link in our bio to read Jessy’s incredible full story and discover what it means to REIGN Thoughtfully ✨

07/28/2026

Your best fit every time!

𝑺𝒊𝒛𝒆𝒔 𝟐𝟒𝐂-𝟒𝟒𝐇... 𝐚𝐧𝐝 𝐞𝐯𝐞𝐫𝐲 𝐬𝐢𝐳𝐞 𝐢𝐧 𝐛𝐞𝐭𝐰𝐞𝐞𝐧..

𝐓𝐡𝐢𝐧𝐤 𝐬𝐦𝐚𝐥𝐥 𝐛𝐚𝐜𝐤, 𝐥𝐚𝐫𝐠𝐞 𝐛𝐮𝐬𝐭 𝐨𝐫 𝐰𝐢𝐝𝐞𝐫 𝐛𝐚𝐜𝐤, 𝐬𝐦𝐚𝐥𝐥𝐞𝐫 𝐛𝐮𝐬𝐭.

𝐖𝐞 𝐡𝐚𝐯𝐞 𝒚𝒐𝒖𝒓 𝐬𝐢𝐳𝐞!

07/23/2026

We didn’t reinvent the 𝐁𝐫𝐚, we reinvented the 𝐅𝐈𝐓.

Sizes 24C – 44H
🔗in bio

07/22/2026

Custom fit shoulder straps✅ Custom fit back band ✅
Multiple sizes in the same bra✅

Your best fit every time✅✅✅

07/21/2026

Telephone, telegraph, TELL a friend📢

07/21/2026

The future of fit is here…

𝐈𝐭'𝐬 𝐧𝐨𝐭 𝐨𝐧𝐞 𝐬𝐢𝐳𝐞 𝐟𝐢𝐭𝐬 𝐚𝐥𝐥, 𝐢𝐭'𝐬 𝐨𝐧𝐞 𝐬𝐢𝐳𝐞 𝐟𝐢𝐭𝐬 𝐘𝐎𝐔®️

07/21/2026