Softstar Shoes

07/15/2026

Two new limited edition sandal colors just landed! Meet the Chesapeake Camino & Shiny Rose Palm Solstice. ✨

Don't wait, both colors are limited in quantity and once they're gone, they're gone!

Shop Camino: https://bit.ly/4yn95XX
Shop Solstice: https://bit.ly/3QZhoZs

07/13/2026

Nothing beats the comfort of buttery-soft nubuck leather. Light and breathable, the Newport will quickly become your go-to summer sneaker!

👟 SOM Newport in Scotch

07/10/2026

We are proud to have earned a spot in the Oregon Business 100 Best Green Workplaces in Oregon 2026! This year marks our 11th consecutive year making the top 100, and we're so grateful to be recognized for our sustainability efforts. 🌱

Hear from our very own Chief People Officer and other Oregon-based executives on how sustainability shapes company culture, operations, and employee engagement in our businesses.

Four executives from this year’s 100 Best Green Workplaces in Oregon share how sustainability shapes company culture, operations, employee engagement and more.

07/09/2026

Summer's in full swing and we're out here chasing views. 🏔️

What's your go-to Softstar style for summer adventures?

👟 Primal Sawyer

07/06/2026

NOW AVAILABLE: Suede toe caps and eyestays on Primal RunAmocs!

Our Primal RunAmocs just got even more customizable! Introducing suede accents for the toe and lace area. These soft leather options create a more seamless, cohesive design while opening the door to fresh color combinations. Mix and match your Primal RunAmoc toe caps and eyestays with a fresh look that adds texture, contrast, and casual style.

Find them on the Primal RunAmoc customizer and featured on our new Navy/Pacific collection colorway.

Shop now: https://bit.ly/4wsV3m6

07/01/2026

Watch us make a Mesa from start to finish! 🪡🧵

Which part of the process was your favorite?

06/25/2026

COMING SOON: Suede accents for Primal RunAmocs. ✨

The Primal RunAmoc is about to get even more customizable! Four new suede toe cap and eye stay options coming July 6th.

06/23/2026

Your dollars go further when you shop small. Our annual Shop Small sale is back, and you can save 15% on almost everything for a limited time! ☀️

Shop the sale: https://bit.ly/44oomdl

Sale ends June 29th at 11:59 pm PT.

06/17/2026

Now Available: The Newport & Graciano!

Ready to start summer off on the right foot? ☀️ Born from the fusion of Softstar's premium leather craftsmanship and SOM Footwear’s modern style, these velvety nubuck leather sneakers deliver the perfect balance of versatility, natural comfort, effortless style, and all-day wearability. The supple leather is breathable and feels soft from day one, molding to your feet over time for a personalized fit.

Shop the Newport & Graciano: https://bit.ly/4fS1zhe

06/16/2026

We were featured in a BBC article highlighting our recent transition to an employee-owned company! Check it out for some unique insight on the decision to transition Softstar ownership to an Employee Owned Trust: https://bbc.com/news/articles/c0ey87z1ggjo?fbclid=IwY2xjawSekvRleHRuA2FlbQIxMABicmlkETF5WkpXVzlSN0RDeWxxMjFtc3J0YwZhcHBfaWQQMjIyMDM5MTc4ODIwMDg5MgABHkBIduHIWH639IaH60rZZNbJPnlj04VWNcWyZc3YrsOXhmQFLfvYeX1-RKnr_aem_kvVw0X5iNC0nueW6TGCwZw