Nguyễn Dynasty Co

Nguyễn Dynasty Co For our generation and many more after.

Might be late to the trend, but this is a post dedicated to all the people who have stuck with me through this journey o...
08/18/2026

Might be late to the trend, but this is a post dedicated to all the people who have stuck with me through this journey of building something special that is bigger than myself. It wouldn’t be possible without these incredible individuals. People who believe in the vision and the process without even needing to see the results. People who supported me since day one. People who never asked for a discount, a handout, or a favor. They just genuinely want to be there for you and believe in you on days that you don’t even believe in yourself. And for that, thank you. You know who you are without me even having to mention your names. I have such big love and appreciation for you. You are the reason why I kept going. You are the reason why I believe in myself. You are the reason why this even exists.

It’s so important to have genuine support in your life, no matter what you do. If I could give one piece of advice, it would be to support your loved ones, your friends, your family, your partner. Show that you care. Show your interest in their craft, their hobbies, their happiness. Treat it like it’s your own goal. Sometimes all people need is a little bit of support and someone there to believe in them. Trust me, it makes all the difference.

As a business owner myself, some days are very difficult. Some days feel like you’re stuck and you hit a wall. But it’s normal. It’s okay to not have the same motivation and momentum every single day, week, month, year. It’s okay to slow down and breathe. Let it rest, don’t plateau yourself.

Anyways, I just want to give recognition to all the real people in my life that made this possible. Love you big time.

Jason.

08/16/2026

Will you go with me?
(Link to sign up in our bio)
Vietnam Heritage Tour (November 2nd-15th)
Hosted by Third Culture Vietnam ™

This will be my first time as a host for a tour. Not as a person that knows everything, but as a person who knows what it’s like to belong to two different identities, who has grown up as a third culture kid. I’m hoping to meet more people who are going through the same journey as me this November. With a small group, up to twelve people, we will be learning heritage and traditions from native communities up north, in the central highlands, and the south. I’m excited to meet you all soon.
-Jason

07/31/2026

I know where the guilt comes from because I feel too. Our parents spent everything to get us out. The boat, the camps, the years of starting over in a country that made them feel small, or if you’re like my parents, who waited 18 years for my grandma to sponsor them and didn’t get to go until 2008. So when we say we want to go back, it can feel like we’re spitting on all of it. Like we’re throwing away the very thing they sacrificed to give us to give us this opportunity.

But wanting to return is not a betrayal of their sacrifice. It might be the most honest way to honor it. Let’s be honest with ourselves, they want to return too, maybe they don’t say it, but deep down they would rather be there. The only thing that is stopping them is their fear of their political beliefs. But times are different now.

They didn’t cross an ocean so we’d forget where we came from. They crossed it so we’d have the freedom to choose, and choosing to reconnect with our roots is one of those choices. You are allowed to be grateful for the life they built here and still ache for the land they left behind. Both of those can live in the same heart. They live in mine.

Somewhere along the way we convinced ourselves that going back means we’re ungrateful, or naive, or that we’re romanticizing a place we don’t understand. So we bury the desire. We tell ourselves someday. And the years slide by while we wait for permission that is never going to come from anyone but ourselves.

If you needed to hear it from someone. Trust me when I say this…Go back. Sit in the country your family came from. Eat the food, walk the streets, find your family who are still there, hear the language you’re slowly losing. None of that erases what your parents survived. It just means their story didn’t end when they left. It continues in you, going home.

The homeland is not something you lost. It has been waiting for you the whole time.

You do not owe anyone your guilt. You only owe yourself the trip.

07/27/2026

By popular request, here is the version with English captions.

The Stories We Carry, November 2 to 15. I made this video in Vietnamese not to flex on my Viet because idk if you can tell but a lot of the words I might pronounce it incorrectly and I had to restart like 20 times. However, I’m a firm believer in improving and I’m doing this so when I come back to Vietnam, I won’t stutter as much, so yes trust me, as a Vietnamese American that came to America when I was 10, I stutter when I speak Vietnamese, because my brain is constantly working in both languages.

Three years of asking myself what it means to be Vietnamese led here me here. A 14-day tour with Third Culture Vietnam, from Hà Nội down to Sài Gòn, built for people who grew up between two countries and never quite landed in either one.

This isn’t a food tour. It isn’t a shopping trip. It’s an intimate trip to Bắc Ninh, Mai Châu, Đà Lạt, Buôn Ma Thuột, and everything that comes up when you sit with people who carry the same questions you do.

I’m not getting paid for this. Every registration sends money to Blue Dragon Children’s Foundation.

Comment “Heritage Tour” and I’ll DM you the details.

Third Culture Vietnam ™

07/24/2026

The Stories We Carry, November 2 to 15. I made this video in Vietnamese not to flex on my Viet because idk if you can tell but a lot of the words I might pronounce it incorrectly and I had to restart like 20 times. However, I’m a firm believer in improving and I’m doing this so when I come back to Vietnam, I won’t stutter as much, so yes trust me, as a Vietnamese American that came to America when I was 10, I stutter when I speak Vietnamese, because my brain is constantly working in both languages.

Three years of asking myself what it means to be Vietnamese led here me here. A 14-day tour with Third Culture Vietnam, from Hà Nội down to Sài Gòn, built for people who grew up between two countries and never quite landed in either one.

This isn’t a food tour. It isn’t a shopping trip. It’s an intimate trip to Bắc Ninh, Mai Châu, Đà Lạt, Buôn Ma Thuột, and everything that comes up when you sit with people who carry the same questions you do.

I’m not getting paid for this. Every registration sends money to Blue Dragon Children’s Foundation.

Comment “Heritage Tour” and I’ll DM you the details.

Third Culture Vietnam ™

07/20/2026

Fear was never a reason to stay still. My parents were afraid too. They just took the leap anyway.

They came to America in their 40s, back in 2008, with a ten year old son and an eighteen year old daughter. No fluent English. No real idea what this country would be like or whether it would want them. Just suitcases worth of hope and a decision most people would have been too scared to make.

Think about that for a second. In your 40s, you have a life. You have a language you actually speak, a place where people know your name, a version of yourself that makes sense. My parents gave all of that up to start from zero in a country that would make them feel small for years. They traded being respected adults for being treated like they didn’t understand anything, all so their kids could have a shot they were never going to get back home.

I was the ten year old. I didn’t understand then what it cost them. I do now.

Every time I catch myself scared to try something, scared to take a risk, scared to look stupid, I think about two people in their 40s stepping off a plane into a language they couldn’t speak. My fear is so small compared to theirs. And they went anyway.

That is the inheritance nobody talks about. We inherit their trauma, yes. But we also inherit their nerve. The same blood that was brave enough to cross an ocean is the blood running through us. We just forget to use it.

So whatever you’re too scared to do right now, do it. You come from people who did the scariest thing imaginable and never once called themselves brave.

And now I’m taking that leap to reconnect with my roots by starting a brand for my Vietnamese diaspora community, creating spaces for conversations around the topic of culture, love, and identity. As well as going back to Vietnam to learn more about myself. I’m channeling that fear into something good by bringing people along with me on my journey of healing and understanding. This November I’m going back with Third Culture Vietnam with a small group of 12 people, and I hope you join us. Visit the link in my bio or comment in this video and I’ll send you all the details!

07/20/2026

Going back to Vietnam didn’t show me people who were poor. It showed me people who made everything rich with the little they had.

I found that out on my own, when I went back as an adult. No group, no guide, just me trying to reconnect with a country I left before I really knew it. And it changed something in me I didn’t know was broken.

So this November, I’m going back again. But this time I’m not going alone.

I’m going with Third Culture Vietnam on a Heritage Journey called “The Stories We Carry”, and I want you to come with me.

Here is why this one matters to me. Doing it by yourself is powerful, but it is also lonely. You are standing in the middle of your own history with nobody next to you who understands what it means to feel this. The heritage tour is different. It is a group of us. Diaspora kids who grew up between two worlds, all going back together to stand in the country our families left, and finally understand what they carried out of it.

We are not going for the tourist version of Vietnam. We are going for the real thing. The home cooked meals, the family, the villages, learning the art and craft that slowly is disappearing, and the small everyday richness that raised our parents before the world convinced us we were the ones who had it all figured out.

November 2-15, join me on this journey! You can find all details from the link in my bio! Thank you 🙏

07/18/2026

Dear Vietnamese Americans,

The scariest part of going back is not the flight. Take my words for it. It is the moment someone speaks to you and you have to open your mouth and answer in your mother’s tongue, even if you think you’re some what fluent at it.

That is the fear nobody talks about. We build it up into this big spiritual thing about roots and belonging, but just like myself, a lot of us are just afraid of the small stuff. Afraid we will use the wrong word for an auntie and everyone will smile in that way that means you are not from here. Afraid the waiter will hear two sentences and switch to English to make it easier on us, even if they’re not good at it either. Afraid our own cousins, the ones we have only ever seen through a phone screen, will look at us and see a foreigner wearing the family face. Or even worse, afraid that the people who came here after the war will judge us for going back and saying that we are romanticizing Vietnam, so that guilt built up pressure inside our chests.

So we wait. We tell ourselves we will go once our Vietnamese is better, once we understand how everything works, once we finally feel like enough. Once we feel like the older generation won’t stare at us with disappointing eyes when we go back. And the years keep sliding by while we wait to earn a place that was already ours.

Here is what I have come to believe. You do not go back because you are ready. You go back because the people who can still tell you where you come from are getting older, and the clock on that is real.

Trust me, you will f**k up the tones. You will get charged the foreigner price at least once. You will feel like a guest in a house that carries your last name on it. And none of that will disqualify you, because being clumsy in a place is not the same as being a stranger to it.

So f**k it, excuse my Vietnamese, but go before you feel ready. Ready was never coming anyway.

07/14/2026

This Vietnam Heritage Tour started with a question I couldn’t shake and now we are 4 months away from it happening.

I left when I was ten. Phúc became Jason somewhere along the way, and for years I told myself I hadn’t lost anything worth counting.

I was wrong about that.

There’s a version of home I can’t get back to on my own. Not the country. The knowing. The way my bà ngoại understood exactly who she was and where she stood, and never once had to explain it. I’ve spent my whole life reaching for that and coming up short.

So this November, a small group of us are going to look for it together. Twelve people who left the way I left, going back to sit with the ones who stayed.

Use code NGUYEN100 for $100 off. That same code sends $100 to Blue Dragon Children’s Foundation, fighting child trafficking here in Vietnam. Not a cent of it comes to me.

I don’t know exactly what I’m going to find over there. I’ve stopped needing to know before I go.

The Stories We Carry. November 2 to 15, 2026. Twelve seats, waiting for you to sit in it.

07/07/2026

Dear Vietnamese Diaspora,

It’s okay to build a new life somewhere else and be proud of what you made. You earned it. Your parents crossed an ocean so you could have exactly that.

But it’s also okay to go back.

To visit. To reconnect. To sit in the country you came from and feel something you can’t name. And yeah, even to move back permanently if that’s where your heart is pulling you.

That’s not a betrayal of the life you built. Both things can live in the same chest.

Somewhere along the way we started treating “leaving” and “returning” like they cancel each other out. Like being proud of your life in America, France, Germany, Australia, wherever you landed, means you have to keep Vietnam at arm’s length. It doesn’t.

You can love the country that took you in and still miss the one that made you.

I think a lot of us carry this quiet guilt about wanting to go back. Like wanting to reconnect means we’re being ungrateful for everything our parents sacrificed. But wanting to know where you come from is not ingratitude. It’s one of the most human things there is.

Your ancestors are still there. Your family names are still carved into that land. The food, the language, the rivers, the graves your grandparents tended. It’s all still waiting.

You don’t owe anyone an explanation for wanting to touch it again.

Go back when you’re ready. Or don’t. Either way, know that the door was never locked.

Quê Hương misses you too.

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