09/30/2026
Okay friends, can we have a real conversation about something? ❤️
And I genuinely want your feedback on this one.
Krush Kandy has been selling clothing LIVE for almost 10 YEARS. Fashion was our beginning. Before KKB, I was already sharing fashion online as an influnencer, and then we went on to become one of the top 10 in LulaRoe sellers in the country. There was a time when we could bring an item to a live and sell hundreds or even thousands of pieces per style shown.
So live selling clothing is quite literally in my DNA. 😂
But over the last 6 months to a year, our business has gone through a LOT of changes behind the scenes because of the hacking on FB.
After our Facebook account was hacked, we were left with restrictions and limitations that essentially took away our ability to run those ads the way we had for years and this was a huge part of our business. We spent a long time trying to fix something that was outside of our control, and in the meantime, we had to figure out how to keep a 10-year-old family business alive.
That meant pivoting.
It meant building other sales channels. It meant putting more energy into jewelry. It meant creating an entirely new brand that we’ve been working incredibly hard on behind the scenes and haven’t even launched yet.
And yes, for a period of time, clothing couldn’t have 100% of our attention because we were literally rebuilding a new business.
But here’s the part I really want to talk about:
We ARE still doing clothing lives and have been 2-3 times a week.
We’re consistently live with clothing about 2–3 times a week on our app. We would be on it more if it was like it use to be.
But something has changed with the way people are shopping the lives.
What’s especially confusing to me is that when we advertise our clothing to completely new audiences like other social channels and and the ads, it SELLS. The styles convert like crazy. People want the clothes from ys. So I don’t feel like this is necessarily a “people don’t want boutique clothing anymore” problem.
It feels like something has changed specifically within our live-shopping community.
And rather than guessing what it is, I want to ask you.
Do you still WANT us to do clothing lives?
And if you do, what would make you excited to shop them again?
Is it the styles?
Sizing?
The days/times we’re live? (always int he evenings this hasnt changed in years)
Would you rather see fewer pieces but really amazing ones?
More affordable basics?
More unique statement pieces?
More full outfits and styling?
More interaction/community like our old lives?
Do you prefer shopping the website now instead of watching a live?
Or have your shopping habits just completely changed over the last few years?
There isn’t a wrong answer. I actually WANT the honest answer.
Because the reality is that running a live takes a lot of time, employees, inventory, technology, text alerts that cost me more than whatva livevis producing, and resources. We love doing them, but we also have to make smart decisions about where we’re putting our time as a small family-owned business.
There are other platforms where we could spend those same hours and generate significantly more revenue, especially with jewelry. But I don’t want to simply walk away from clothing or from the community we built around it for almost a decade without actually asking the people who have been here with us.
I LOVE fashion. I love styling clothes. I love finding those pieces where I’m like, “YOU GUYS. You need this.” 😂 That part of me hasn’t gone anywhere.
But businesses evolve. Customers evolve. Shopping habits evolve.
And maybe the answer is that our clothing community just needs something different from us now.
Or maybe you’re sitting there thinking, “HELLO. We still want clothes. We just need you to ______.”
So fill in the blank for me.
If you want Krush Kandy clothing lives to stay, tell me what you want them to look like.
Not what you think I want to hear. Tell me what would actually make you stop scrolling, come hang out with us, and SHOP again.
I’m listening. ❤️
