Wet Season Apparel

Wet Season Apparel 👙 Bikinis for D+ cup size women who want to feel stylish AND supported
🍉🍉 designed by a 32H who knows what full busts need

05/14/2026

Wish my cycle would sync with my content calendar… because somehow the days I need to film are always the days I feel least like slipping into a bathing suit and getting on camera 😂

The truth is: I’m a full bust swimwear designer first. The “content creator” part mostly exists because building a brand means showing up online too. And while I LOVE sharing my work with you, there are definitely days where I feel bloated, crampy, overstimulated, and deeply uninterested in putting myself out there.

But the show must go on!

I started Wet Season because finding swimwear as a fuller bust woman felt way harder than it should have been. If you’ve got big b***s, a smaller waist, and you’re tired of compromising between support and style - you are exactly who I design for 🤍

05/12/2026

Upgrade complete ✅ Next up: June’s product drop 😍

I’m so happy Wet Season has officially been born - it was a labor of love (as is everything I do), working with other creatives, building the pillars of a new brand, creating the vision for this line moving into the future. Currently the production team in Los Angeles is sewing away, getting all of the pieces ready for the next drop 🤍 stay tuned! More full bust swim is on the way!

05/07/2026

Hard pass on the under b**b sweat 🙌🏻 standing by this one.

05/05/2026

Dear Algorithm, please help me find my people. We need each other :)

04/30/2026

Popping in to show face for everyone who may have missed the update! Jenna Bricher Swim is now Wet Season Apparel and I just want you to know:

Wet Season is still my brand, I am still the owner, and I am still committed to serving full bust women with thoughtful, high quality design.

The name changed to give the brand room to grow - to expand into new categories of apparel and to live a life of its own.

The mission hasn’t changed and neither has my dedication to creating pieces worth investing in.

This is simply the next chapter :)

I wanted this rebrand to feel like sunshine on your skin. Like a refreshing citrusy beverage while hanging out poolside ...
04/28/2026

I wanted this rebrand to feel like sunshine on your skin.
Like a refreshing citrusy beverage while hanging out poolside with your friends.
Like the moment you finally exhale and realize you’re exactly where you’re supposed to be.

When I started building this visual world, I kept coming back to the same feeling - vitality, freedom, a life lived in the moment. With all the stress I’ve been under, I’ll be the first to admit that can feel a bit aspirational, but that is the life I genuinely feel like we all deserve. But I digress…

The energy behind the colors, the textures, the icons, the little details - I wanted it to evoke 1960s Palm Springs meets summer on the Amalfi Coast. A little playful. A little nostalgic. Effortlessly alive.

Wet Season has arrived 🤍

04/27/2026

Introducing a brand built for the joy of living -
for moments of peace and moments of pleasure,
for exploration and for adventure.

The next chapter reflects growth.
A broader vision.
A deeper commitment to creating beautiful, supportive swimwear and apparel for women who want to move through life with confidence.

The heart of the brand hasn’t changed.
The craftsmanship.
The attention to detail.
The belief that you deserve to feel comfortable, put together, and completely yourself.

Growth asks us to evolve.
To expand.
To step into what’s next.
Great things are on the horizon.

Welcome to Wet Season.
A new season begins now 🌊

04/14/2026

Some things never change. Thank God, some things do…

What’s not changing:
The craftsmanship.
The attention to detail.
The commitment to designing beautiful swimwear for full-bust women.
The belief that you deserve to feel confident, supported, and comfortable in your own skin.

What is changing:
The name.
The vision.
The possibilities.
The future.

Growth isn’t about leaving things behind.�It’s about making room for what’s next.
Thank you for being part of this journey.�The best is still ahead. 🌊

04/09/2026

There’s a reason you feel most alive when you’re under the sun, letting the sunlight kiss your skin. It’s the source of life, growth, vitality. This brand was built for those moments 🤍

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Phoenix, AZ
85001–85099

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