08/31/2026
ADIDAS x FRESH RAGS // HOT BOILED PEANUTS
A monumental day for Fresh Rags, but more importantly, a monumental day for our community
What started as an idea rooted in something simple and familiar to us became something much bigger. A story from where we come from, told through footwear, apparel, culture and an experience created right here at home
To everyone at adidas, thank you for believing in the idea, trusting our vision and giving us the opportunity to tell this story authentically and in our own way. From the first conversations to everyone who worked behind the scenes to bring this project across the finish line, we are incredibly grateful for your support, collaboration and belief in Fresh Rags and our community
And to everyone who helped make this day what it was, thank you. To Nate at The Burg for keeping the tradition alive with the Hot Boiled Peanuts, PressGo Studios for transforming our vision into an unforgettable activation, Marissa at Fieldseven for capturing the energy of the day and bringing it back to life through this recap, Zaki at Puppet Theater for helping bring the apparel to life, Ali at G-Man for the iconic white tees, Eric at ‘47 Brand for the Uncle Tre’s hats, Chris at LVRG and our entire FRSH Team for the countless hours, long days and work behind the scenes that made all of this possible. And finally, to everyone who came out, showed love and supported us that day and throughout the years, thank you. This moment belongs to all of us
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