Baye London

09/02/2026

Everything at BAYE London is 30% OFF through Labor Day weekend. Use code LDW30 at checkout, ends September 7.

Shop online - link in comment
BAYELondon.com

08/29/2026

At our Beverly Hills event, the fabric was the thing women kept coming back to. BAYE London swimwear is crafted from sustainably produced recycled nylon and elastane - resistant to chlorine, saltwater and sunscreen oils, buttery soft against the skin and fully opaque when wet. Holding its shape and color season after season.

Have you felt the difference in a BAYE London piece?
We would love to hear from you.

Shop luxury swimsuits online at Bayelondon.com

08/28/2026

Pop into the new Monkee’s of Ponte Vedra Beach store and view the BAYE London collection. Sip and shop from 11am on Friday. Monkee's of Ponte Vedra

08/28/2026

🤍 The Drop Waist V-Neck Short Kaftan is now available in White and Yellow Protea.

Intricate embroidery, a V-neck that frames beautifully and a drop waist silhouette that flatters every body type.

Soft 50% viscose and 50% cotton that drapes like a dream and breathes all day long.

Ordering online? Shop with confidence, try it on at home, and if it's not quite right, we offer easy 14-day returns. View our returns policy on our website.

Shop online at Bayelondon.com

08/27/2026

This is the post we love writing most. A real BAYE London customer, on a real holiday, wearing her swimsuit exactly the way Kerry designed it to be worn.

🤍 This is why BAYE London exists.
Are you wearing BAYE London on holiday this summer?
Share your photo in the comments or tag us - we would love to see you in BAYE.

08/26/2026

Pinch us. BAYE London is featured in this week 🤍 Swim and resortwear designed to let you Be All You Envision. Read it now🌴

In a sea of swimwear, BAYE London rises above with bold beauty, global flair, and the kind of fit that feels like freedom. Founded by designer and world traveller Kerry Sykes, this female-founded brand is on a mission to empower women everywhere with confidence-infused, high-quality swimwear and res...

08/24/2026

Our founder, Kerry Sykes, has been named one of Modern Luxury's Dynamic Women of 2026.

Kerry spent decades searching for a swimsuit that truly fit, one that felt as good as it looked and didn't fade, sag, or go see-through the moment she stepped out of the water. That search became BAYE London, her own brand, designed and built for real women's bodies, not runway ones.

In her own words: "Everything I design starts with a feeling, not a trend. I want a woman to put on a BAYE piece and feel like the best version of herself, confident, beautiful."

Read the full feature (link in bio), and thank you to for the recognition, and to Sean Paul Franget of SPF Studios for the beautiful photography.

Shop the collection that started it all
bayelondon.com

08/21/2026

Cheers to the weekend 🤍
Tell us your weekend plans, beach, pool, or a short weekend away?

Looking for a swimsuit for your next all-girls vacation?
Shop online at BayeLondon.com

08/20/2026

Style the new Bandeau Swimsuit with the new Broderie Wrap Skirt - the perfect cover-up for your swimsuit. Finish with bold, blue and natural accessories for an effortless vacation look.

Shop the collection at Bayelondon.com.

Style it with BAYE London.
View the limited edition collection and shop online.
Bayelondon.com