Southerly Fishing Gear

08/13/2026

Southerly Fishing is proud to announce the addition of Sally Black to our Ambassador Staff!

Captain Sally Black is a lifelong Outdoorswoman, professional fishing guide, and Pioneer in the Texas coastal fishing industry.

We look forward to her valuable feedback and seeing those beautiful baffin trout posted in Southerly Gear!



Southerlyfishing.com

08/04/2026

🚨1 year Celebration🚨

This month we’re celebrating 1 year of Hoss Archery & Outdoors.

To every customer, dealer, shooter, hunter, angler, and friend who’s supported us—thank you.

Crack shack will be in house cooking up some pulled pork!

We’ll be doing hourly discounts all day and raffling off some Hoss Bowstrings.

🎯 Shoot Straight. Stay Safe.

🔗hossarchery.com

Hoss Bowstrings - Building relationships through bowstrings.

📍3520 Farm to Market Rd 723 Unit A, Rosenberg, TX 77471
☎️ (832)-222-4677
⏰️ TUES 9AM - 5PM
WED 10AM - 6PM
THURS-FRI 9AM - 5PM
SAT 9AM-3PM

07/28/2026

We're excited to welcome another great dealer to the Southerly family.

You can now find Southerly Fishing Gear at Tackle Shack ATX. Stop by, check out the lineup, and gear up with apparel and equipment built for life on the water.

📍 Tackle Shack ATX

07/20/2026

ICAST may be over, but we’ve got one more behind-the-scenes look to share.

One of the biggest highlights from the show was introducing the Coastal Wader. In this video, our founder, Lance Abel, explains the thinking behind the design and the features that make it ready for the toughest saltwater conditions.

If you stopped by our booth, thanks for being part of it. If you couldn’t make it, here’s a closer look at what the Coastal Wader is all about.

07/17/2026

Day 3 at ICAST. 🎣

Hear it from our founder, Lance Abel, on the story behind Southerly and what makes Booth #1440 the place to be.

Stop by before the show wraps up!

07/16/2026

🎣 Day 2 at ICAST is in full swing!

Come by Booth #1440 to see what’s new, meet the team, and check out everything we’ve got on display.

See you soon! 👋

07/15/2026

SOUTHERLY X ICAST📍BOOTH 1440

We’re so excited to finally meet y’all! We’re here till Friday, so stop by and learn how to be a Southerly dealer.

You won’t be disappointed.

Until then…

07/14/2026

A little behind the scenes of getting Booth #1440 ready for ICAST 2026. 🎣

We’re putting the finishing touches on everything and can’t wait to see you! Stop by, meet the team, and check out what’s new from Southerly!

07/11/2026

07/08/2026

The heart behind our brand is the people who believe in it. 🎣👕

We’re so grateful for Joseph Prado's support, kindness, and the way you represent Southerly every day.

Thank you for being part of our story.