Hiemstra Optical Co.

05/22/2026

We're extremely excited to share that our new website is now LIVE! ✨

A new design, improved navigation, and expanded content on our various services is now in place to help improve your overall experience, and easily get the care you deserve.

Check it out here ➡️ https://hubs.li/Q04hJX-30

05/11/2026

Spring is in full bloom and so are new frames! 🌷

Whether your style is bold, minimal, classic, or trendy - we've got you covered. 😎 Plus, enjoy 30% OFF complete pairs all month long if your insurance doesn't cover it.

Stop in, try on your favorites, and find your next everyday pair.

04/29/2026

Vision isn’t one-size-fits-all. Today, we celebrate the guide dogs who help bring clarity, confidence, and independence to everyday life. 🦮 Like, share, and show your support with us today!

04/21/2026

Upgrade your look 👓✨

On May 9, join us for a trunk show at our Portage location (9 am - 2 pm) where you can enjoy 40% OFF your first complete pair (frames + lenses) and 50% OFF your second pair!

With featured designer collections from Gucci, Dolabany, and Safilo, there’s something for every face and every vibe.

Visit our events page so you don't miss out⬇️ https://hubs.li/Q04c_fjM0

04/15/2026

Spring is almost here — and so is allergy season. 🌸👁️

If your eyes get itchy, red, or watery this time of year, try these simple tips:
• Wear sunglasses outdoors to help block pollen
• Wash your hands often and avoid rubbing your eyes
• Use preservative-free artificial tears to help rinse allergens away
• Keep windows closed on high-pollen days

If symptoms persist or worsen, schedule an exam. We can help determine whether it’s allergies or something more — and recommend the right treatment to keep your eyes comfortable all season long. 🌼✨

Call to schedule today! 269-415-8083

03/17/2026

Happy St. Patrick’s Day! ☘️

Have a fun and safe St. Patrick’s Day! Here’s to shamrocks, shenanigans, and all the green your heart desires!

02/26/2026

When was your last eye exam? 👁️

Routine eye exams don’t just check your vision — they can detect early signs of eye disease and other health concerns.

Protect your sight for the future. Call and schedule your appointment today. (269) 415-8083

02/19/2026

❄️ Dry eyes this winter?

🚗 Turn down the heat vents
👀 Keep air from blowing directly in your eyes
💧 Use lubricating eye drops

Small changes = big relief! If symptoms continue, schedule an exam. (269) 415-8083

02/09/2026

01/15/2026

Glaucoma Awareness Month 👁️

Glaucoma often has no early symptoms—but early detection can help protect your vision. Regular eye exams are one of the best ways to catch glaucoma before vision loss occurs. If it’s been a while since your last exam, this month is a great time to schedule one.