Rustek Creators of the most sustainable and only plastic free hats on earth! Until now, sustainable hats didn’t exist. We’re here to change that. The way it should be.

We’re on a mission to build the best plastic free outdoor gear on earth, and challenge what it means to be sustainable in the outdoor industry, starting with hats. Introducing the world’s first complete line of plastic free headwear, made exclusively from the most renewable natural materials on the planet. 100% natural, 0% plastic.

08/29/2026

No leaks is going to be a big upgrade 🤘

Actually tho- the wool feels crazy - Loren’s basically the OG technical fabric before “technical fabric” was a thing - heavy 100% wool, felted and brushed until it’s dense and smooth, which naturally sheds water and wind. Straight outta the Austrian alps, where hunters and shepherds wore it for generations while trekking around in gnarly mountain weather, way before Gore-Tex existed. Similar to melton, but with rugged alpine roots 😮‍💨

Now available in sweet potato 🍠 🍠🍠+ Leave No Trace x 3 colorsThe Trekker CapPart trucker, part camp capStupid breathable...
08/21/2026

Now available in sweet potato 🍠 🍠🍠
+ Leave No Trace x 3 colors

The Trekker Cap
Part trucker, part camp cap
Stupid breathable
Shallow fit
100% organic cotton mesh
100% organic cotton twill
0% Plastic
Patented Corkflex Brim - made from cork and bamboo
Cotton labels, threads & trims

08/21/2026

Was the dad hat designed around the specific needs of the dad, or was it simply adopted by the dad community? Asking for a friend.

08/13/2026

running a small business is funny -

some days you wake up to a phone call from a truck driver asking you if it’s ok if they drop your new machine a few feet off the loading dock to get it on the truck,

some days it’s marketing

Some days it’s product dev

Sometimes it’s accounting

The weekly update is here to give you a little more flavor of what’s actually going on in our dusty warehouse, and give you a peek at the progress we’re making on this project of bringing better all-natural products to the masses, and maybe having a little fun along the way.

Thanks for following along.

07/30/2026

Tie-Dye camp caps have landed!

Thanks so much for the support on the last collection, black & green went quick!

This is the last of the custom fabric we had made, so won’t be able to get more until ‘27.

07/16/2026

Tie-dye drop is live! Stoked on how these turned out. Fabric looks and feels epic.

These caps are:
✋ Hand dyed with vegetable dyes
🇨🇦 Made in Canada
🌱Made from plants not plastic
🧢 relaxed unstructured fit
🍾Feature our patented Corkflex brim

Due to the long lead times to get custom fabrics made, and sewn into hats, we won’t be able to get more of these made until the new year. If ya like what you see, snag them now!

07/10/2026

Preview 🫣 - stoked to get these online soon!

07/03/2026

🚨Portland police say this swordfish was last seen driving a stolen ‘96 Chevy camero, bumping “we’re not gonna take it”

Standby for updates 🫡




06/11/2026

New 🐙 has entered the chat. And he’s pi**ed!

5% of sales donated to ocean conservation 🌊

05/27/2026

Police reports say this crab has still not been located, and are advising to avoid littering near any waterways.

Stay safe out there.

DEFEND THE DEEP

Dropping 5.29.26

Address

Portland, OR
97214

Telephone

+18023843112

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