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Rustek Creators of the most sustainable and only plastic free hats on earth! Until now, sustainable hats didn’t exist. We’re here to change that. The way it should be.

We’re on a mission to build the best plastic free outdoor gear on earth, and challenge what it means to be sustainable in the outdoor industry, starting with hats. Introducing the world’s first complete line of plastic free headwear, made exclusively from the most renewable natural materials on the planet. 100% natural, 0% plastic.

Stoked to have revived this design from Reid - looks prime in the black herringbone dry wax from Halley Stevensons Ltd |...
10/13/2026

Stoked to have revived this design from Reid - looks prime in the black herringbone dry wax from Halley Stevensons Ltd | Fabric Innovation

Stock on these is getting low 🫣

The OG alpaca knit in the new brown color. Un-dyed fiber, creating rad colors by mechanically sorting and spinning 😵‍💫 3...
10/12/2026

The OG alpaca knit in the new brown color. Un-dyed fiber, creating rad colors by mechanically sorting and spinning 😵‍💫

30% Alpaca, 70% Merino
Zero Plastic
Made in USA

10/11/2026

Alpaca waffle is here 🦙🧇🤯

The knitting wizard has done it again 🧙‍♂️

Alpaca waffle has arrived, and they’re every bit as soft n squishy and warm n fuzzy as the OG style 👌30% Alpaca, 70% Mer...
10/10/2026

Alpaca waffle has arrived, and they’re every bit as soft n squishy and warm n fuzzy as the OG style 👌

30% Alpaca, 70% Merino

A PNW winter favorite for a reason. Cozy, and great for moisture management 💦

10/10/2026

It’s 7:30pm on Friday, and I’m still sitting in a dusty warehouse - because I wanted to start a business so I could “make my own schedule” 😂

Happy weekend y’all

10/08/2026

New alpaca knit has landed! Same epic feel with a new texture and look. These are knit on a different machine than our other alpaca, giving them more of a waffle texture, and allowing us to do some horizontal striping. If you liked the OG alpaca, you’re gonna love these. ✌️

10/07/2026

New color drop! Un-dyed alpaca & merino fiber, mechanically sorted by color to make this beautiful tone of brown.

As always, plastic-free down to the threads and trims - plus they’re knit, cut & sewn at a small family run shop that works absolute wizardry to get textures you find anywhere else.

We find ourselves reaching for these on the coast after a surf, cool fall camp outs, and post shred lot hands on the hill. Consistently my most reached-for style through the winter.

Our classic strap-back - in wax camo from the old school weatherproofing pros Halley Stevensons Ltd | Fabric Innovation ...
10/03/2026

Our classic strap-back - in wax camo from the old school weatherproofing pros Halley Stevensons Ltd | Fabric Innovation

These look amazing, shed water like a dream, and have a hard-wearing quality that will last.

Some classic designs, some new. These have been moving fast- Snag one while they’re here

Sage / Chestnut / Black Tie-Dye in 100 % Organic CottonSoft, no itch comfort - our organic cotton beanies are killer for...
10/02/2026

Sage / Chestnut / Black Tie-Dye in 100 % Organic Cotton

Soft, no itch comfort - our organic cotton beanies are killer for daily wear.

Made in LA by a small team at our family run knitting partner, each of these is a work of art.

10/01/2026

Update - We’re jamming to get your orders out!! Simultaneously re-organizing our warehouse so we can get our holiday orders out MUCH faster. It’s go time. 🤠
Thanks for the patience and support 🫡

Address

Portland, OR
97214

Telephone

+18023843112

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