10/11/2026
our Eastdale Village Town Center shop has been coming along + the merge online + on social with our original shop has turned out to be pretty successful💙
Lightening my load, honing in on the original brand that grew my business, but also feeling more authentic to who I am has helped me release some stress that has lingered over the past 5 years🤸♀️
I loved Freddy B + I loved giving Freddy a legacy because he was 100% the best first dog + companion a girl could have had. I think leading + being a creative to two different brands + vibes was A) a ton of extra work 2) hard since I don’t speak Gen Z🤣 3) more expensive with all the things especially in this day + age💸
I’m happy to embrace by Gen X, perimenopausal, realistic lifestyle vibe. Real women + real lives. At the end of the day my stores are mine + my staffs livelihoods. I make decisions based on if it will continue to make my stores successful + still be viable in today’s world. We are here for us, our customers + to support our local communities. That’s it.
We all need to work together, your feedback is always welcome, your support needed + at the end of the day our passion for what we do fuels us.
I know that every single person that works for me shows up 110% to serve you because they love doing something they truly enjoy. I don’t need to ask any of them, I know by how they show up every day.
We hope to continue this legacy for years to come with all of your support.
Thank you!
Beth + my newest Lord Levi🐾
