Juniper and Elm

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Juniper and Elm

Cozy bookish & pop culture apparel for Gilmore Girls and Gossip Girl. Shop now.

09/01/2026

You know what time it is. 🍂☕️📚

Still not over this night!!! We had our first Gilmore Girls night in our new home + we obviously had to start from the very beginning. 🥹

Can’t believe Josh even had a Gilmore-approved menu too! Apparently I married the right person. 😂💕

Stars Hollow season is officially OPEN. It’s time…

08/31/2026

🔮📚 The crystal ball has spoken… and apparently we’re buying another book. Who are we to argue? 😂✨

Our ambassador Kayla is cozy in our Buy A New Book fortune teller crewneck, with Murph making a very convincing case that every reading session also requires a cat. 🐈‍⬛💟

Consider this your official sign from the universe to add just one more to the TBR. 🔮📖✨

Shop link in bio 🛍️

08/30/2026

Our first trip to Stars Hollow from our own backyard. 🥹🍂☕️

My husband Josh surprised me with the ultimate Gilmore Girls movie night at our new home — projector under the trees, cozy blankets, and an entire spread of Gilmore-approved snacks. 😭

Pizza, Pop-Tarts, tea in Luke’s mugs, junk food… he understood the assignment. 😂👏🏼

We started from the very beginning with the pilot and I genuinely don’t know how we’re ever supposed to have a normal movie night again.

One of those little new-home memories I already know I’m going to remember forever. 🧡💛🍁

08/29/2026

One last chapter of summer. ☀️📚🍉

Our ambassador Nicole | Bookstagram ♡ soaking up those final pool days in our embroidered Book Babe hat. 🤍

We may already have one foot in Stars Hollow fall days🍂☕️, but we’re giving summer its proper send-off first.

Thanks for taking our summer collection along on all your sunny, bookish adventures this season. 🥹🫶🏼 Nowwwww… bring on the crewnecks, crisp air & fall reads. 🍁📖

08/28/2026

Booked & sunny for just a little longer. ☀️📚🩵

Our ambassador Kate • book recs & reviews is giving us one last dose of Book Girl Summer in our I’m Booked for the Summer tank before we fully surrender to fall. 😂🍂

And since summer merch is about to start making its exit… would y’all want a little flash Summer Collection sale before it goes?! 👀🛍️ One day or a whole weekend?

Tell me below because I might be convinced. 🤭💕

08/27/2026

Summer isn’t over until the book girlies say it is. 💅🏼📖☀️

Our ambassador Bri Cantu is soaking up the last of those summer reading vibes in our Book Girl Summer tank + the Book Babe embroidered hat that you guys have been LOVING lately!! 🥹🎀

A stack of books, a cute bookish fit, and Happy Place nearby… honestly, what else do we need? 😂📚

We may already have one foot in fall 🍂👀 but we’re enjoying every last chapter of Book Girl Summer first.

Shop the look — link in bio! 🛍️💕

08/26/2026

Living in two worlds & soaking up the last chapters of summer. 📚☀️🤍

Our ambassador Elizabeth is giving us the perfect bookish combo in our I’m Booked for the Summer tee + our “I Live in Two Worlds” tote, inspired by one of our favorite Rory Gilmore moments. 🥹✨

We may be getting VERY ready for cozy fall reading season 🍂☕️, but we’re not closing the book on summer just yet!

Shop our bookish + Gilmore-inspired favorites — link in bio! 🛍️🤎

08/25/2026

Summer reads with just a tiny sprinkle of fall creeping in… 👀🍂📚

Our ambassador Rachel 📚🗡️✨| Bookstagram is soaking up the last of those sunshine reading days in our popular I’m Booked for the Summer vintage tee ☀️🩵 while the little pops of fall decor are reminding us that cozy season is officially right around the corner!

And this book pairing?! Perfect for those last summer vibes + when you’re already mentally ordering a PSL and pretending it’s October. 😂📖 Basically the perfect August TBR.

Summer girlies 🤝 fall girlies
We can be BOTH. ✨

Shop the Booked for Summer tee + more bookish favorites — link in bio! 🛍️📚

08/24/2026

Bookish mama doing ALL the things. 📚💗✨

Our ambassador Alyssa🎧🩵📚✨ repping our summer tanks while balancing reading, motherhood & everything in between — basically superwoman status. 🫶🏼📖

And listen… we know fall is calling 🍂😂 but summer isn’t over just yet! We’re still soaking up every last bit of Book Girl Summer and absolutely loving all of your summer collection photos rolling in. ☀️🌸

Here’s to squeezing in a few more sunny reading days before cozy season officially takes over. 🥹📚

Shop the Summer Collection — link in bio! 🛍️💕

Address

Quincy, MA
02169

Website

https://juniperelm.com/

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