07/17/2026
Bra Care 101: Make Your Favorite Bra Last Longer!
A great bra is an investment—and with the right care, it can keep its shape and support much longer.
✨ Our best tips:
🩷 Hand wash whenever possible. Use cool water and a gentle detergent designed for delicates. (stop in the shoppe to get your detergent)
🩷 If you use a washing machine: Fasten the hooks, place your bra in a mesh lingerie bag, and wash on the delicate cycle with cold water.
🩷 Never put bras in the dryer. Heat damages elastic and can shorten the life of your bra. Instead, gently reshape the cups and lay flat or hang by the center gore to air dry.
🩷 Rotate your bras. Wearing the same bra every day doesn't give the elastic time to recover. Having 3–5 bras in rotation helps them last much longer.
🩷 Wash after every 2–4 wears (or sooner if you've been sweating).
Taking just a few extra minutes to care for your bras can keep them fitting comfortably and looking beautiful.