Purely Created Diamonds

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Purely Created Diamonds We are a team of fun-loving experts who CAN'T WAIT to share our passion for diamonds with YOU! Our passion is infectious and our Diamonds are to die for.

Purely Created Diamonds is a team of fun-loving experts who CAN'T WAIT to share our passion for diamonds with YOU! Visit us today, but DON'T expect a normal jeweler. We aren't interested in judging our clients, high pressure selling or the bait and switch. We just want to show you the most incredible selection of diamonds you have ever seen and HAVE FUN!

10/16/2026

Ever wonder how it is that a diamond could look so beautiful in different lighting? A lot of your answer lies on how your diamond interacts with light and the cut your diamond was given. In the industry of fine jewelry, this is a huge part of what seperates a truly impressive diamond versus one that only looks great under store lighting.

Let's take a closer look! Your diamond will present three different ways light reflects back to the viewer:

Brilliance: or bright flashes of white light; display a crisp, lively appearance of white light from reflecting off of the faceting from the inside of your diamond.

Fire: Diamonds have a high refraction index, which affects how light bends as it enters and exits the diamond. Dispersion is what happens next after light has entered your diamond. That white light is now split into its spectral colors. These colors create the beautiful flashes of red, blue, green, and other hues we call fire.

Scintillation: better known as your diamond's "sparkle"! Scintillation is the pattern of light and dark flashes you see as the diamond, light source, or observer moves. Three key elements influence scintillation:

Motion- Movement changes how light interacts with the diamond's facets, creating flashes of light.

Light and dark contrast- Alternating bright and dark areas create the contrast that makes a diamond's sparkle stand out.

Cut and proportions- A well-cut diamond is designed to direct light back toward the viewer, helping create attractive patterns of brilliance and contrast. The round brilliant, typically featuring 57 or 58 facets, is a classic example of a cut designed to maximize a diamond's light performance!

Now you know why your diamond shines bright! πŸ˜„πŸ’Žβœ¨

10/16/2026

Ever wonder how it is that a diamond could look so beautiful in different lighting? A lot of your answer lies on how your diamond interacts with light and the cut your diamond was given. In the industry of fine jewelry, this is a huge part of what seperates a truly impressive diamond versus one that only looks great under store lighting.

Let's take a closer look! Your diamond will present three different ways light reflects back to the viewer:

Brilliance: or bright flashes of white light; display a crisp, lively appearance of white light from reflecting off of the faceting from the inside of your diamond.

Fire: Diamonds have a high refraction index, which affects how light bends as it enters and exits the diamond. Dispersion is what happens next after light has entered your diamond. That white light is now split into its spectral colors. These colors create the beautiful flashes of red, blue, green, and other hues we call fire.

Scintillation: better known as your diamond's "sparkle"! Scintillation is the pattern of light and dark flashes you see as the diamond, light source, or observer moves. Three key elements influence scintillation:

Motion- Movement changes how light interacts with the diamond's facets, creating flashes of light.

Light and dark contrast- Alternating bright and dark areas create the contrast that makes a diamond's sparkle stand out.

Cut and proportions- A well-cut diamond is designed to direct light back toward the viewer, helping create attractive patterns of brilliance and contrast. The round brilliant, typically featuring 57 or 58 facets, is a classic example of a cut designed to maximize a diamond's light performance!

Now you know why your diamond shines bright! πŸ˜„πŸ’Žβœ¨

09/15/2026

Which ring stack are you wearing? I don't think I can choose… 🫣🀭

Calling all three-stone lovers! We're showing you a few different ways to style your beloved three-stone rings; is your future stack here?πŸ‘€ Comment below what outfit you'd show off your stack in!

09/11/2026

Looking for ways to make your weekend shine? ✨

I have just the spot for you. Get your coffee fix, and your diamond needs met at the same time! Choose from our special coffee menu while you get to browse an array of breathtaking gems. We're open Tuesday - Saturday, 10AM - 6PM. See you there! πŸ’ŽπŸ˜Š

09/10/2026

Which lighting suits this ring the best?

09/05/2026

Can you guess what color diamond this is? ✨

Today I want to show off this absolutely stunning diamond ring that continues to take my breath away at every single angle. Made in 18k Rose gold, this ring allows each individual diamond to show off their pure beauty! Would you wear this ring by itself, or add some friends?πŸ’

You can win a $5,000 blank check to create YOUR forever Diamond ring. Choose a two carat, a three carat, EVEN A FIVE CAR...
07/10/2026

You can win a $5,000 blank check to create YOUR forever Diamond ring. Choose a two carat, a three carat, EVEN A FIVE CARAT Diamond from our HUGE selection and design your ring with our bridal experts!

Must be present to win: Sunday, August 2nd 2026 at the Redding Bridal Show in the Event Center at Win-River Resort & Casino!

Enter to win:
https://reddingbridalshow.com/purely-created-diamonds-giveaway/

07/02/2026

Purely is celebrating Americas 250th birthday! On July 3rd - 4th, we will be closed. Normal business hours will resume on July 7th. Until then, we want you to enjoy your holiday, celebrate with friends and family, and most importantly SHINE! βœ¨πŸ’Ž

Happy 4th of July, America! πŸ‡ΊπŸ‡ΈπŸŽ†

We are celebrating this 4th by updating our collection and adding in some fun, new, and colorful pieces πŸ’πŸ©· Rubies, Sapph...
07/02/2026

We are celebrating this 4th by updating our collection and adding in some fun, new, and colorful pieces πŸ’πŸ©· Rubies, Sapphires, and Diamonds, bursting like a firework of color! Have a wonderful 4th of July!! πŸŽ†πŸŽ‡

05/29/2026

Check out these STUNNING rings we just got in! 🀩🀩
Made up of 14K White gold, sparkly diamonds, and the sole intention of unapologetically taking up the spotlight.

Dare to turn everyday into a glamorous movie? Check out these rings, and MORE with purelycreateddiamonds.com! πŸ’Žβ€οΈ

Address

2245 Churn Creek Road
Redding, CA
96002

Opening Hours

Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 6pm

Telephone

+15302404500

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