Outside, Texas

08/20/2026

We know its too hot to leave the house for some of you.
So we made shopping easy.
All hats + shirts are $25.
Spend $50 and shipping’s free.
Your only job is to open the door, grab the package, and get back inside before you melt.
Sales ends Monday at noon.

08/19/2026

Be safe out there. Hydrate.

Don’t lean against the car. You’ve been warned.

Don’t leave your sunglasses on the dashboard unless you want face branding.

And don’t touch the seatbelt buckle with bare skin.

Love, OTX

08/13/2026

We’re hiring.

Outside, Texas is building our team for the 2026 State Fair of Texas and the events that come after it.

We’re looking for:

State Fair Store Manager / Event Lead
$18–$21/hr
Training starts now with weekend events before transitioning into the full-time Fair role. Opportunity to continue afterward as a part-time Event Lead/Manager.

Part-Time State Fair & Event Staff
$16–$18/hr
Train with us now, work the Fair, and pick up future weekend events, festivals, pop-ups and Dallas Farmers Market shifts.

State Fair of Texas
Sept 25 – Oct 18

We’re looking for dependable people who work hard, communicate well and can handle a busy retail environment.

If you think you’re the right fit, we want to hear from you.

Apply through the link in bio.

08/04/2026

07/30/2026

Meet our new friend, Emma Keteler.

She’s taking OTX’s own Basecamp Betty out on an East Texas swing as she continues her mission to visit every Texas State Park this year.

That’s a big goal, but if you’ve met Emma, you know she’s built for it. Tough, adventurous, and incredibly capable, we have no doubt she’ll get it done.

Give her a follow, cheer her on, and if you see Basecamp Betty out on the road, be sure to say hello.

07/10/2026

When was the last time you just stepped outside and took it all in?

We live in a state with unmatched beauty. Whether you love the shade of the East Texas pines, the wide open canyon skies, or the rolling Hill Country, Texas has a terrain for everyone. The outdoors is the ultimate reset button. (And yes, we know it’s Texas hot out there right now! 🔥 If you can't take the direct heat, no judgment, just map out some deep shade or head straight for the nearest swimming hole.)

So, what are you waiting for? Put down the phone...

👇 Drop a comment: What is your absolute favorite outdoor spot in Texas?

06/27/2026

The Dilla is back in stock.

Our popular armadillo rope hat is restocked and ready to go. Cream crown, brown bill, yellow rope, and a vintage-style Outside, Texas patch.

These went fast last time. Grab yours while this batch is here.

Shop now

06/11/2026

20% OFF ALL T-SHIRTS + TANKS

24 HOURS ONLY

For our FOLLOWERS .

Built OUTSIDE, for TEXAS.

05/28/2026

G I V E A W A Y!!
🧡💛🩵
Get Up & Get Outside!!

Grand Prize Winner will receive an Annual Texas State Parks pass ($76 total that includes the shipping cost of your park pass) and a $75 gift card to Outside, Texas. Second winner will receive a $50 OTX gift card. Third winner will receive a $34 OTX gift card.

Here’s how to enter!
👆- Be sure you are following on Instagram!
✌️- Like this photo
🤟- Tag some people you’re ready to explore the outdoors with
🤘🤘- Share this photo on your story and tag us for extra entries.
*One comment = one entry (you can enter as many times as you’d like).
🧗‍♀️🚣🚴‍♂️⛺️
The winner will be randomly selected and we will update the post to let you know the winner has been notified Sunday by 12pm (from this account and no other accounts- damn you fake accounts)!
👨‍⚖️
Also, this giveaway is in no way sponsored, endorsed or administered by, or associated with, Instagram.
💥🔥

05/15/2026

Come hang with us at Main Street Festival in Grapevine, Texas this weekend. Here until 11pm today, 11-11 Sat, and 11-6 on Sunday. Lots of fun stuff to do. Lots of wind to keep you cool!