Lucky Road Willow Lawn

09/01/2026

New ChicknLegs prints have arrived in store!🔥Which pattern are you picking for your next run?🐼👾🎮

08/31/2026

Jenna is training for the Richmond Marathon this November. In the course of increasing her training miles, she began to experience sharp pain across her forefoot. She was having success with a pair of Saucony Ride's all spring. But with the increase in miles, and the age of the shoe, her longer runs were becoming painful. The answer seemed simple enough, She's had the shoes all spring, they've reached the end of their life and her new pain is due to her shoes being worn out. A new pair of shoes should take care of everything. Unfortunately that was not the answer. A week later Jenna was still in pain.

So, during Jenna's visit this past Friday, we took a lot more time with our assessment. We asked questions about how the pain started, when did she first notice it, when does it start during runs, what can she do to help alleviate it. We went through a process of elimination. Her signs and symptoms ruled out tendonitis, bursitis, neuromas and stress fractures. We re-measured her feet and checked her shoe size, still an accurate fit. We watched her run again, nothing unusual there either, still neutral. As I was sitting down and scratching my head I noticed something.

Jenna has a wide forefoot and narrow heel. Like most runners with that foot shape she hates for her shoes to slip in the heel. So, she was pulling her laces very tight. So tight in fact that the eyelets would meet in the middle and the upper would buckle in places. In an effort to keep her heel from slipping Jenna was pulling her laces too tight around her forefoot. We re-laced her shoes to skip the first set of eyelets, this allows the forefoot of the shoe to open up a bit more and take pressure away from her forefoot. We also showed her how to tap her heel back in the shoe and snug it from the middle back which also takes pressure away from her forefoot.

This seemed to make a difference in the store but the real test would be the next day, Jenna was planning to run the Ashland Half Marathon. Early Saturday morning Jenna and her husband stopped by the Lucky Road tent to say high. With fingers crossed we wished her good luck. After some time had gone by I turned to see Jenna standing in front of me and offering a big hug. Our advice worked, Jenna was able to run the entire 13.1 miles without pain. Her Husband said he knew everything was good because she hadn't talked about her feet the entire race. We’re glad we could help.

Jeff & Desiree
Mom & Pop at Lucky Road Run Shop 🙂

08/31/2026

New week, fresh mindset, and another chance to chase your goals. 💪🏃‍♀️ Start strong and keep moving forward! ✨

08/30/2026

🏃‍♀️🌀 Run. Roll. Recover. Repeat.

Congrats to everyone who crushed the Ashland Half Marathon weekend! 🎉🏅 Your legs put in the work, now it’s time to show them some love with a little foam rolling. 💪✨

08/28/2026

Meet our Expert Picks! 👟✨ We’re highlighting the products our team loves and why they keep coming back to them!

🔥 First up: Noah’s Pick!
The Saucony Triumph is his go-to for its plush feel, responsive ride, and that supershoe feel without the plate!⚡️Fast, comfortable, and ready to rack up the miles! 🏃‍♂️💨

08/27/2026

❤️🏃‍♀️ Run for Hope 5K!

Lace up for a great cause! Join us on September 19 at 8:30 AM at Byrd Park for the Run for Hope 5K supporting the Red Shield Youth Center. 👟✨

Get ready to hit the pavement and run for hope! ❤️
https://runsignup.com/Race/VA/Richmond/SalvationArmyRunforHope

08/26/2026

Ashland Half Marathon is this weekend! 🏃‍♀️ Still thinking about signing up? Consider this your sign. 👀 Lace up, chase those miles, and join us at the starting line! 🏁🔥

Visit the post for more.

08/26/2026

New shoes = new motivation 👀👟

08/22/2026

Better luck next time! 🍀😉

08/21/2026

⚡️READY⚡️SET⚡️REBEL⚡️

The New Balance SuperComp Rebel just landed! 👟💨 Lightweight, fast, and made to MOVE. 🔥🏃‍♀️

Come try it out! 👀