06/01/2026
Took It Back to Where It All Began This Weekend.
We started doJi Shades like a lemonade stand at our son’s motocross races in 2024. Taking a 10x10 tent and suitcases filled with our premium sunglasses to every race we went to, no matter which state we were in.
Two years later, doJi has evolved into a rapidly growing brand that customers love, and a community that has embraced our family, our story and our culture. No matter what, these weekends back under the tent are a humble reminder to never forget where we came from and to continue to show up. To you all - Thank You! 🫶
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Be sure to checkout our son too! He’s on a mission and just punched his ticket to Loretta Lynn’s this past weekend! His hard work and dedication to the sport he loves is undeniable. 🔥
