08/11/2026
TRUTH: I became an image consultant because I stopped recognizing the woman in the mirror.
Hi, I’m Beth Dawson—a Certified Personal Color Analyst + Image Consultant.
For more than 10 years, I worked in the fashion and beauty industry, curating and selling secondhand outfits online and in person. I have always loved helping women get dressed—but five years ago, perimenopause took me on a wild ride.
My body changed. My clothes didn’t fit the way they used to. And even though I couldn’t put my finger on exactly what was different, I no longer felt like myself.
Black leggings and a white baseball hat became my everyday “mom uniform.”
Then one day, my daughter asked:
“Can you not wear a baseball hat to lunch duty today?”
Ouch. 😂
But honestly? It was the wake-up call I needed.
I started searching Pinterest for “ways to feel better about myself in midlife,” and a post about image consulting appeared.
I don’t believe that was an accident.
It helped me realize that everything I had done over the previous 10 years—and everything I was going through personally—was leading me here.
Now, I help women understand the colors, silhouettes and style choices that make them feel comfortable, confident and fully themselves again.
Because style isn’t about chasing trends, hiding your body or trying to look younger.
It’s about learning what works for you—and understanding why.
If getting dressed has become frustrating, overwhelming or simply doesn’t feel like you anymore, you’re in the right place.
I’m so glad you’re here. Follow along, and I’ll help you find your best colors, understand your proportions and define a personal style that feels like you.
Let’s help you Wear You Well. 🤍
—Beth
