05/13/2026
šø This Friday - Shop Theory West at Parella Beauty Co. during Rockford City Market from 4-7 pm!
Think soft textures, washed denim, feminine details, subtle statements, and bold color moments.
ā ļø This will be the last pop-up for a while before owner Stephanie Spickler heads into maternity leave, so come hang, shop the collection, and grab your favorites before we press pause for a bit š¤