Hero Within

Hero Within Hero Within is a lifestyle brand providing subtle, sophisticated and empowering pop culture fashion for the modern fan. Its time to unleash your hero within!

For most of his adult life, Tony Kim has struggled to find fashion solutions that were both geeky and sophisticated. Like Kal-El traveling to Earth as a baby, the journey of interesting nerd apparel has been long and lonely. Then he and Michael Lew began collaborating on a number of fashion projects inspired by Tony's love for the San Diego Comic-Con. By early 2015, it became clear that it was tim

e for something different. Hero Within was born and the conceptual phase began. A great team has formed and Hero Within became official in early 2016. DC superheroes is where it all started with Tony many years ago- so it is an honor to partner with DC Comics™ for the launch of Hero Within's Justice League Collection.

More goodies for Comic-Con to celebrate our 10th Anniversary!
07/17/2026

More goodies for Comic-Con to celebrate our 10th Anniversary!

A decade of being wrecked by Comic-Con.🤣
07/16/2026

A decade of being wrecked by Comic-Con.🤣

Commemorate 10 Heroic Years with our San Diego Comic-Con Exclusive Pin only available at our booth (1943).
07/15/2026

Commemorate 10 Heroic Years with our San Diego Comic-Con Exclusive Pin only available at our booth (1943).

It’s been a decade of adventure, challenges and celebration. San Diego Comic-Con is where it all started and where we al...
07/15/2026

It’s been a decade of adventure, challenges and celebration. San Diego Comic-Con is where it all started and where we all became a family. Thank you fans for inspiring us to never stop creating. The best is yet to come and here’s to another 10 heroic years together!

Happy birthday to us! We are commemorating 10 years making pop culture apparel at San Diego Comic-Con! Join us at our sa...
07/14/2026

Happy birthday to us! We are commemorating 10 years making pop culture apparel at San Diego Comic-Con! Join us at our same booth 1943 as we giveaway 10 Heroic Years merch and celebrate Star Trek 60.

We are so excited to be back with Star Trek and it would have been devastating to miss celebrating Strange New Worlds S4...
07/14/2026

We are so excited to be back with Star Trek and it would have been devastating to miss celebrating Strange New Worlds S4 and Star Trek 60 at San Diego Comic-Con. We can’t wait to see you there!

We are excited to announce that we are back with Star Trek! In association with our friends at Factory Entertainment, we...
07/13/2026

We are excited to announce that we are back with Star Trek! In association with our friends at Factory Entertainment, we are once again officially licensed to create Star Trek Jackets and apparel. If you are a fan of ours, please like, follow and support Factory Entertainment- we couldn’t have returned without them.

This year is our 10th Anniversary and we plan to celebrate in Trektacular fashion at San Diego Comic-Con. Stay tuned for more details!

Looking forward to boldly going together and going where no fandom has gone before! 🖖🏽

Make plans to join us to celebrate a decade of fun at our 10th Anniversary panel at San Diego Comic-Con Thursday 2p at t...
07/09/2026

Make plans to join us to celebrate a decade of fun at our 10th Anniversary panel at San Diego Comic-Con Thursday 2p at the Marriott Marquis Grand 12/13!

Panel Description:
A decade of pop culture apparel is celebrated with the Hero Within team. Founded at Comic-Con 10 years ago, Hero Within has grown and evolved with each subsequent SDCC. Founder and “Chief Nerd” Tony B. Kim shares stories, soul-crushing defeats, and inspirational moments from the past 10 years. Limited anniversary exclusives and giveaways are planned for attendees, while supplies last. Trevor Kaihoi (operations guru) and Liz Bai (sales ninja) also appear. Thursday 2p at the Marriott Marquis Grand 12/13.

07/03/2026

We know it’s been awhile… make sure to subscribe to our newsletter to get news about what’s next for Hero Within! Sign up with the main pop up or at the bottom of the home page:
https://herowithinstore.com

We know we’ve been a little quiet on social media lately. Right now we are focusing on fulfilling orders from late last ...
05/01/2026

We know we’ve been a little quiet on social media lately. Right now we are focusing on fulfilling orders from late last year, processing exchanges and planning our next steps. Thanks for your patience during this transition time. More to come soon!

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6100 North River Road
Rosemont, IL
60018

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