Oh Baby St. Pete

04/21/2026

04/13/2026

Straight from Denmark 🇩🇰✨

Our newest drop from Konges Sløjd has arrived and it’s giving gelato dreams 🍨

Think the sweetest prints, softest fabrics, and the kind of pieces you won’t find just anywhere…

From twirl-worthy dresses to the cutest swim + matching shoes — this collection is as special as it gets 🤍
(And yes… we’re the only local boutique carrying it 👀)

Come scoop your favorites before they melt away 🍦✨

04/08/2026

New swim just landed ☀️

Featuring the sweetest styles from Rylee + Cru + Quincy Mae

So many prints, colors, and silhouettes to choose from — and yes, some even come with the cutest matching hats 🫶🏼

Perfect for beach days, pool days, and everything in between
Come find your favorites in store + online✨

03/25/2026

Spring/Summer Drop 2 is here 🌞🌴

Think citron stripes, playful alligators, and the cutest surf town prints 🐊🌊

and yes… matching swimsuits too 😍

Come see it in store before it’s gone 💛

03/24/2026

Spring into summer with the dreamiest new styles ☀️🌊

Rylee + Cru Drop 2 is full of fresh hues, playful prints, and easy pieces made for sunny days + little adventures ✨

From beach tones to the sweetest details, this drop is pure warm-weather 💛

03/23/2026

The Easter collection you’ve been waiting for is here 🐣🌸

Noralee has arrived in the sweetest styles, sizes 3M–4Y
And yes… we have matching Easter baskets to complete the look 🧺✨

More pieces available in-store!