Caddis Eyewear

Caddis Eyewear CADDIS makes eyewear for people who own their age. Get older. Own it. See stuff.

At 30, you think you’re supposed to have it figured out.⁠⁠At 58, maybe you realize the better move was figuring out what...
09/02/2026

At 30, you think you’re supposed to have it figured out.⁠

At 58, maybe you realize the better move was figuring out what actually feels like yours.⁠

Own the good. Own the bad. Own the ugly. Stop chasing the “should.” Listen to what makes you happy and stay on that path.⁠

Annie Parr’s advice to her 30-year-old self: the heart always wins.⁠

Now your turn: What do you know now that you wish you knew at 30? Drop it in the comments.

Your eyes have been dropping hints. Subtle ones. Like holding the dinner menu somewhere in the next zip code.⁠⁠The squin...
09/01/2026

Your eyes have been dropping hints. Subtle ones. Like holding the dinner menu somewhere in the next zip code.⁠

The squinting. The brighter screens. The arm getting suspiciously longer every time you read something.⁠

Fine. You need readers. The good news is they don’t have to look like you gave up.⁠

Comment “READERS” and we’ll quietly slide into your DMs with 20% off.

Finally, a data breach with some upside.⁠⁠Bad news: your passwords are compromised.⁠Good news: you can finally stop pret...
08/30/2026

Finally, a data breach with some upside.⁠

Bad news: your passwords are compromised.⁠
Good news: you can finally stop pretending you remember them.⁠

At this age, we’ve got enough things to remember.⁠

Like where we put our Caddis.⁠

What’s the password you’ve been recycling since 2007? Wrong answers only.

08/29/2026

Getting older isn’t the beginning of winding down.⁠

It’s the beginning of what else?⁠

What else do I want to build?⁠
Where else do I want to live?⁠
What else do I want to see, try, screw up, figure out?⁠

Own the good. Own the bad. Own the ugly.⁠

Then wake up and go do all the s**t you still want to do.⁠

The future isn’t something to fear. It’s freedom.

08/26/2026

55 sounded old until we got here.⁠

Turns out, getting older isn’t becoming less of who you were. It’s getting better at listening to who you are now.⁠

Less performing. Less forcing. Less giving a damn about the version of you somebody else expected to show up.⁠

Every chapter got you here.⁠

And authenticity looks pretty damn good at 55.

Bobbi Brown is an entrepreneur’s entrepreneur. “Nobody is more focused, committed, and easy going than Bobbi, and she si...
08/25/2026

Bobbi Brown is an entrepreneur’s entrepreneur. “Nobody is more focused, committed, and easy going than Bobbi, and she simply understands what matters in life and business more than anybody I’ve met.” says Caddis founder and good friend Tim Parr who approached her with an idea of her designing her own frame style, “because I knew that she would have an authentic point of view on a pair of Caddis.” And she did. ⁠

The B.B. Queen is Bobbi’s decades long understanding of face shapes, color, and light but in eyewear. We are excited to share our expanded collaboration with Bobbi Brown with two additional colors to the original Turtle color; a smokey gray color with a sandblasted finish called Haze and classic Gloss Black. She has been wearing these every day in real life.⁠

Comment "QUEEN" and we'll quietly slide into your DMs with 20% off.

Not bossy. The boss.⁠Any guesses who? Drop her name below.
08/24/2026

Not bossy. The boss.⁠
Any guesses who? Drop her name below.

New business idea: Older Fans.⁠⁠A safe space for discussing pulled muscles, mystery bruises, suspicious noises your knee...
08/23/2026

New business idea: Older Fans.⁠

A safe space for discussing pulled muscles, mystery bruises, suspicious noises your knees started making, and the completely reasonable activity responsible for all of it.⁠

Because getting older isn’t the weird part.⁠

Pretending nothing weird is happening is.⁠

Drop today’s injury + how you got it below. We’re building the homepage.

08/22/2026

73. Still working. Still doing the things. Still not particularly interested in anyone else’s timeline.⁠

Retirement is optional. Becoming irrelevant is optional. Trying to please everyone should’ve been retired years ago.⁠

Keep doing what gives you a reason to get up in the morning.⁠

And if people keep asking when you’re going to stop?⁠

Disappoint them.

The last ten minutes of light. The first ten seconds of being noticed.⁠⁠Mars Low Tide is back, now showing up in some of...
08/21/2026

The last ten minutes of light. The first ten seconds of being noticed.⁠

Mars Low Tide is back, now showing up in some of our best-selling frames. A soft pink fade with a sandblasted finish that has absolutely no intention of blending in.⁠

Because “soft” and “subtle” are not the same thing.⁠

Comment MARS and we’ll quietly slide into your DMs with 20% off.⁠

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