RUFSKIN Store

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RUFSKIN Store Men's clothing boutique based in San Diego California
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For over a decade, Rufskin Denim has become more of a lifestyle for its wearers, rather than being just another pair of jeans for them to put on. The Southern California-based brand, which also includes underwear, swimwear, sportswear and accessories, was created to enhance the individuality of the male form, while at the same time, it has redefined the concept of what sexy can look like.

New Style Alert! S***K puts a new face on the iconic MATCHSTICK cut, this time in a sun-faded grey wash worked with irre...
09/22/2026

New Style Alert!
S***K puts a new face on the iconic MATCHSTICK cut, this time in a sun-faded grey wash worked with irregular abrasion, tonal highs and lows, and deliberate distressing. The familiar low-rise, slim-straight fit is still there—close through the hips and quads, easy through the leg—but the finish gives it a rougher edge, like a favorite pair that’s already lived a little.
Faded, beat up and messed up on purpose. https://www.rufskin.com/collections/new-styles/products/spunk

09/02/2026

YOU PUT IN THE WORK, NOW REAP THE REWARDS...
Take 20% OFF ALL FULL-PRICED ITEMS plus dig deeper into the FINAL RACK and FINAL SWIM categories for an EXTRA 35% OFF already reduced prices. No code required. Now through Monday, September 7th at 11:59 PM PST. Consider it our annual excuse to work a little less and get a lot more.
*Newly added items in the Final Rack Section


SHOP LABOR OF LOVE https://www.rufskin.com/

NSA: The new SHRED shorts ride low in sun-kissed, distressed stretch denim with frayed hems and a back yoke that frames ...
08/04/2026

NSA:
The new SHRED shorts ride low in sun-kissed, distressed stretch denim with frayed hems and a back yoke that frames the view. Belt loops, silver hardware and a branded leatherette patch finish the look, while an elastic waist makes them easy to pull on—and even easier off to pull off.
Denim that doesn’t play it safe.https://www.rufskin.com/collections/new-styles/products/shred

08/04/2026

NSA! The new SHRED shorts ride low in sun-kissed, distressed stretch denim with frayed hems and a back yoke that frames the view. Belt loops, silver hardware and a branded leatherette patch finish the look, while an elastic waist makes them easy to pull on—and even easier off to pull off. https://www.rufskin.com/collections/new-styles/products/shred
Denim that doesn’t play it safe.

Always great to see RUFSKIN featured by our longtime collaborator and advertising partner, Attitude magazine in the UK.T...
07/30/2026

Always great to see RUFSKIN featured by our longtime collaborator and advertising partner, Attitude magazine in the UK.

Their latest editorial celebrates high-summer style with some of the season's strongest swimwear, and we're proud to be part of it. Thank you to the Attitude team for the continued support and another beautiful fashion feature. Attitude Magazine



https://www.attitude.co.uk/style/swimwear-editorial-july-august-attitude-main-fashion-

Some days begin in the water and end long after the sun goes down.Aqua Sun Swim and Le Club serve different moments of t...
06/15/2026

Some days begin in the water and end long after the sun goes down.
Aqua Sun Swim and Le Club serve different moments of the same lifestyle,
from the first swim to the last light of day. RUFSKIN Store https://www.rufskin.com/

New Collection Alert. https://www.rufskin.com/collections/le-clubLE CLUB — a collection of athletic-inspired beachwear ...
06/12/2026

New Collection Alert.
https://www.rufskin.com/collections/le-club
LE CLUB — a collection of athletic-inspired beachwear and sport-lounge
designed to follow the body, not hide it. Crafted from a lightweight stretch rayon
ribbed knit with fluid drape, each piece skims, contours, and flows in all the right places, balancing relaxed ease with unmistakable allure. From sculpted signature underwear to effortless tanks and lounge bottoms, fit, form, and movement remain at the heart of every silhouette. Finished with the retro-feel PHYS. ED. insignia.

Aqua Sun Studio ph styling
06/08/2026

Aqua Sun Studio ph styling

Mancora - Aqua Sun Ph styling
06/08/2026

Mancora - Aqua Sun Ph styling

by styling
06/08/2026

by styling

Address

3944 30th Street
San Diego, CA
92104

Opening Hours

Monday 9:30am - 5pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 6pm

Telephone

+16195647880

Website

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