AETHER Apparel

AETHER Apparel So perhaps it’s no surprise that we decided adventure would serve as AETHER’s North Star.

We were movie producers who had become disillusioned with the direction the industry was going, and yet we knew we had more miles in us, as business partners, entrepreneurs, and friends. We decided to make an unlikely left turn, from moviemaking to the making of clothing, blissfully unaware of the obstacles we would encounter along a road we didn’t even know how to access in the beginning. We want

ed to create a collection of pieces that catered to the life we want to live, one full of exploration and spontaneous journeys—one where routine is cast aside in favor of the unknown. We’re thrilled to have you along for the ride.

–Palmer West & Jonah Smith

A bright spot in the Norwegian wild.⁠⁠The Stella Liner Jacket, made for lightweight warmth wherever the season takes you...
09/03/2026

A bright spot in the Norwegian wild.⁠
⁠
The Stella Liner Jacket, made for lightweight warmth wherever the season takes you.

Whatever the forecast, we’re going anyway.
09/02/2026

Whatever the forecast, we’re going anyway.

Three ways to weather the season.⁠⁠The Luna 3-in-1 Field Jacket is designed to adapt as the conditions change. Wear them...
08/30/2026

Three ways to weather the season.⁠
⁠
The Luna 3-in-1 Field Jacket is designed to adapt as the conditions change. Wear them together when the temperature drops, or each on its own.

Made to stand out, built to belong out here.
08/28/2026

Made to stand out, built to belong out here.

The Norwegian coast, where the weather changes by the hour.⁠⁠Fall/Winter 2026, out in the elements.
08/27/2026

The Norwegian coast, where the weather changes by the hour.⁠
⁠
Fall/Winter 2026, out in the elements.

Designed in California. Proven in Norway.⁠⁠Tested across the city, slopes, and elements. Built for wherever the conditio...
08/26/2026

Designed in California. Proven in Norway.⁠
⁠
Tested across the city, slopes, and elements. Built for wherever the conditions take you.⁠
⁠
Fall/Winter 2026 is now available in stores and online.

08/25/2026

Norway, in motion. 🇳🇴⁠
⁠
Introducing the Fall/Winter 2026 Collection—engineered for the road, the elements, and everything in between.⁠
⁠
The collection is now available in stores and online. Watch the latest AETHER Adventure on YouTube.

08/18/2026

Morocco, on film.

08/03/2026

Two friends, one great crew, and a hunt for the best off-road riding on the planet. Mongolia gave us more than we went looking for.

The full journey is live on YouTube now. Click the link in bio to watch. 🏍️

Address

489 Hayes St
San Francisco, CA
94102

Telephone

(323)9923988

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