AETHER Apparel

AETHER Apparel So perhaps it’s no surprise that we decided adventure would serve as AETHER’s North Star.

We were movie producers who had become disillusioned with the direction the industry was going, and yet we knew we had more miles in us, as business partners, entrepreneurs, and friends. We decided to make an unlikely left turn, from moviemaking to the making of clothing, blissfully unaware of the obstacles we would encounter along a road we didn’t even know how to access in the beginning. We want

ed to create a collection of pieces that catered to the life we want to live, one full of exploration and spontaneous journeys—one where routine is cast aside in favor of the unknown. We’re thrilled to have you along for the ride.

–Palmer West & Jonah Smith

Built right for every light, every landscape.
06/27/2026

Built right for every light, every landscape.

06/23/2026

Spring/ Summer 2026
Sun-ready styles available in-stores and online.

Layers optional. Quality standard.
06/22/2026

Layers optional. Quality standard.

Our favorite kind of adventures with dad don’t need a destination. Happy Father’s Day
06/21/2026

Our favorite kind of adventures with dad don’t need a destination.

Happy Father’s Day

Two weeks at Bishop's Lodge, where the AETHERstream traded city blocks for 300 acres of high desert at . Sunrise hikes t...
06/20/2026

Two weeks at Bishop's Lodge, where the AETHERstream traded city blocks for 300 acres of high desert at . Sunrise hikes through the Dale Ball trails, evenings at SkyFire, and a stretch of New Mexico sky that made the drive from LA worth every mile.⁠

https://aetherapparel.bio/4a3pGWr
⁠
If you missed us, find us at One Paseo Del Mar in San Diego, now through July 5.

Hot days call for cooler decisions.Introducing the all-new Kora Sunproof Shirt. Moisture wicking, form fitting, and UPF ...
06/18/2026

Hot days call for cooler decisions.

Introducing the all-new Kora Sunproof Shirt. Moisture wicking, form fitting, and UPF 50+ built in for all day summer sun protection.

https://aetherapparel.bio/4uQAY88

Texture does the talking.Introducing the all-new Rocklin Half-Zip. A recycled poly-blend knit that traps heat, sheds wat...
06/17/2026

Texture does the talking.

Introducing the all-new Rocklin Half-Zip. A recycled poly-blend knit that traps heat, sheds water, and wears as easily at sea level as it does on the trail.

https://aetherapparel.bio/rocklin

Premium materials with construction meant to be repaired, not replaced. Our latest journal explores the case for heirloo...
06/13/2026

Premium materials with construction meant to be repaired, not replaced. Our latest journal explores the case for heirloom quality: why investing in fewer, better-made pieces is the more sustainable choice.

Click the link in bio to read more.

Introducing the all new Kora Sunproof Tank. Laser-cut ventilation, UPF 50+ wicking fabric, and a flattering slim fit.
06/11/2026

Introducing the all new Kora Sunproof Tank. Laser-cut ventilation, UPF 50+ wicking fabric, and a flattering slim fit.

Address

489 Hayes St
San Francisco, CA
94102

Telephone

(323)9923988

Website

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