Serna Custom Boots

10/09/2026

09/23/2026

We’re all set up and ready for Day 1 of Riata Stallion Incentive here at the Lazy E in Guthrie, Oklahoma. It runs Sep. 23rd-27th. So come see us.

09/17/2026

Check out this pair of customs we did for one of our dear friends. Just in time for college football season. If you’re thinking of ordering customs and designing your own pair come see us at one of the shows.

09/12/2026

2nd Day here at the Reno Snaffle Bit Futurity. We will be here til September 20th. Located on the arena concourse in the Southwest corner.

09/11/2026

As we start the Reno Snaffle Bit Today. We take a moment to pause and remember those who lost their lives 25 years ago. And honor the heroes who answered the call that day. Never Forgotten!

09/08/2026

Happy Labor Day! Today we celebrate those whose hard work and resilience keep this country going around!

09/03/2026

In the midst of Futurity Season these women’s Pecan Buffalo are durable and comfortable. Made for those long days working horses.
Available in most women’s sizes. Contact us today.

📸: Andrew Fisher | Las Vegas Photographer

And a special thanks to Lizzie Immarino for making this photo shoot possible

08/18/2026

We’re still in Vegas for the NSHA Futurity and Derby. Setup here at the Southpoint arena concourse behind the cinch saloon. We’ll be here till Sunday August 23rd.

08/14/2026

Time to go down the fence!!! It’s Cowhorse Challenge night here at the The Run For A Million . Team Serna is ready to go. Wishing all our friends and sponsored riders luck tonight.

Team Serna:
DawsonPerformanceHorses
Justin Wright Performance Horses
Taormino Performance Horses
Nick Dowers

08/13/2026

Today’s the day they ride into the herd for the The Run For A Million Cutting Horse Challenge.
Wishing the best of luck to all our friends & sponsored riders!!!

Adan Banuelos
Spud Sheehan
Cullen Chartier Cutting Horses
Mᴏɴᴛʏ Bᴜɴᴛɪɴ Cᴜᴛᴛɪɴɢ Hᴏʀsᴇs
Cadeshep1
Kenny Platt Cutting Horses