Mad Rock HQ

Mad Rock HQ LA County's only specialty climbing store. Established in 2002

--In 2002, Young Chu started a new brand, "Mad Rock".

Young's success in shoe design compelled him to continue designing, and together with his passion for rock climbing a focus on designing affordable rock climbing shoes seemed the best avenue.

09/01/2026

THIS WEEKEND, IN-STORE ONLY.

Celebrate going Back 2 Campus with new gear, at a lower price.

> Select shoes 20 - 30% OFF
> Affordable crash pads
> Added discounts on sale-priced apparel
And more

Come by our store starting Friday at 10am to shop these exclusive deals for 4 days only.

BACK 2 CAMPUS SALE
Sept 4th - 7th
Mad Rock HQ
12810 E Florence Ave, Santa Fe Springs CA 90670
Weekdays: 10 am - 8 pm
Weekends: 10 am - 6 pm

New Agonist shirts at Madrock HQ!Shirts are available in-store only, pick one up at HQ today! 12810 Florence Ave, Santa ...
08/26/2026

New Agonist shirts at Madrock HQ!
Shirts are available in-store only, pick one up at HQ today!

12810 Florence Ave, Santa Fe Springs, CA 90670
Weekdays: 10am - 8pm
Weekends: 10am - 6pm

GO BACK 2 CAMPUS. GO BACK 2 CLIMBING.For 4 days only, shop in-store exclusive deals on the gear you’ve been eyeing.> Sel...
08/25/2026

GO BACK 2 CAMPUS. GO BACK 2 CLIMBING.

For 4 days only, shop in-store exclusive deals on the gear you’ve been eyeing.

> Select shoes 20 - 30% OFF
> Affordable crash pads
> Added discounts on sale-priced apparel
And more

New season. New gear. Same obsession.

Don’t sleep on it. Once these four days are gone, so are the deals.

Back 2 Campus Sale
Sept 4th - 7th
Mad Rock HQ
12810 E Florence Ave, Santa Fe Springs CA 90670
Weekdays: 10 am - 8 pm
Weekends: 10 am - 6 pm

Try before you buy! Test out the largest selection of training tools to find the perfect one for you! We have the larges...
08/24/2026

Try before you buy! Test out the largest selection of training tools to find the perfect one for you!
We have the largest collection of training tools in Southern California. Stop by our Boardroom to test them out!

12810 Florence Ave
Santa Fe Springs, CA 90670
United States

Hours:
Sunday: 10am - 6pm
Mon - Fri: 10am - 8pm

08/17/2026

2026 MAD PADS HAVE ARRIVED!

2026 Mad Pads are available to rent in store, come check out the features before you buy!

New Mad Pads have memory foam backpack straps, more gear loops, and you can stack them infinitely for all the coverage you need at the crag!

08/17/2026

How tight is too tight when it comes to climbing shoes?

We’re back with Dr. Miguel Zevallos, PT, DPT to talk about downsizing and the tradeoff between performance and long-term foot mobility.

A tighter shoe can help create a more secure fit and allow you to transfer more force through the big toe. But repeatedly loading the toe while it stays compressed and stiff may contribute to discomfort, reduced mobility, and changes around the big-toe joint over time.

One thing that’s easy to overlook: professional climbers pushing extreme shoe fits often have physios and recovery routines helping them maintain their bodies off the wall.

And with newer shoe technology, extreme downsizing may not be as necessary as it once was.

The goal isn’t the smallest shoe you can tolerate. It’s finding the right balance between performance, fit, and keeping your feet moving well.

How much do you downsize your climbing shoes? Let us know below. 👇

And you need to find it.chalkcartel gave us 5 Half Kilos of product to get into your hands. We’ve partnered up with diff...
08/14/2026

And you need to find it.

chalkcartel gave us 5 Half Kilos of product to get into your hands. We’ve partnered up with different gyms in SoCal to stash the goods. They’re waiting for ya.

Link in bio to find out how.

08/10/2026

Tight and downsized climbing shoes can improve performance, but wearing them for too long can come with a cost.

We’re back with Dr. Miguel Zevallos, PT, DPT to discuss how repeated time in a compressed toe position may contribute to calluses, bunions, reduced mobility, and changes around the big-toe joint.

Not every physical change means pain or injury, but maintaining movement still matters. What to watch for: a big toe that is getting less mobile, forefoot pain that lingers after sessions, and recurring nail or callus issues. Early stiffness is the easiest thing to maintain against, which is the whole point of keeping mobility here.

A few simple habits can help:
• Take your shoes off between attempts
• Give your toes time to move and relax
• Use exercises like towel scrunches to maintain foot strength and mobility

Your climbing shoes should support your performance, not keep your feet compressed for the entire session.

Skating. Climbing. Dancing. One floor. RSVP LINK IN BIO. August 8 is coming together, and we cannot wait to have you in ...
08/04/2026

Skating. Climbing. Dancing. One floor. RSVP LINK IN BIO.

August 8 is coming together, and we cannot wait to have you in our new space!

Expect a mixed skate and dance floor, open board climbing, mini games, flash tattoos, climbing vendors, drinks from Red Bull, J A C O B K O I A, and JuneShine, plus a corner made for the people who’d rather talk than dance. We see you.

Skate culture 🤝 climbing culture. One room, one night.
Tickets are moving—grab yours at the link in bio, then save and share this post. 🛼🧗

Full Send
August 8 | 7pm - 11pm
Mad Rock Campus
10618 Shoemaker Ave, Santa Fe Springs CA 90670

Address

12810 E. Florence Avenue
Santa Fe Springs, CA
90670

Opening Hours

Monday 10am - 8pm
Tuesday 10am - 8pm
Wednesday 10am - 8pm
Thursday 10am - 8pm
Friday 10am - 8pm
Saturday 10am - 6pm
Sunday 10am - 6pm

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