Hard Tail

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Hard Tail Confidence is a fit, and we nailed it in '92. Hard Tail is a Santa Monica based premium active and lifestyle clothing brand. Instagram:

Founded in 1992 by husband and wife team, Dick and Patty Cantrell, Hard Tail quickly became a leader in the evolution of lifestyle clothing by offering a delicious color palette, insanely soft fabrics and signature design elements. Hard Tail’s evolution as an apparel manufacturer is rooted in the southern California lifestyle and its easy, relaxed, and casual lineage. The brand embodies the lifestyle of an active woman, allowing her not only to feel confident, but to remain comfortable and sexy.

10/10/2026

The secret to an it girl wardrobe? A pair of Hard Tail Roll Downs. 🤗

10/09/2026

The beauty of our iconic Roll Down. Cotton comfort, with a rise that’s entirely up to you. Low, mid, or high.

One pair, worn your way. Since 1992.⭐️

Heather & White just landed in your favorite Hard Tail classics.And while we’re making room for fall, a few of our summe...
10/08/2026

Heather & White just landed in your favorite Hard Tail classics.

And while we’re making room for fall, a few of our summer shades are getting their final moment on SALE.🤭

And that’s a wrap❣️Our last stops with Fuze House x Pop Up Wrkout took us to Indiana + Ohio State, and you guys SHOWED U...
10/07/2026

And that’s a wrap❣️

Our last stops with Fuze House x Pop Up Wrkout took us to Indiana + Ohio State, and you guys SHOWED UP.

Thank you to everyone who showed up and brought the energy. College tour, you were good to us xx

We’ve been dropping hints in the last few posts… but fine, we’ll tell you. Heather + White are coming to your favorite H...
10/06/2026

We’ve been dropping hints in the last few posts… but fine, we’ll tell you. Heather + White are coming to your favorite Hard Tail core pieces tomorrow. 🤍

10/05/2026

And we never hung up the phone.😆💕

Spotted from the back. Recognized by the little red tag.⭐️
10/02/2026

Spotted from the back. Recognized by the little red tag.⭐️

10/01/2026

October 1st mood: sweats are on, but this heatwave’s keeping the wrap top in rotation

Hard Tail goes back to college. Halfway through the Fuze House x popupwrkout College Tour with Hard Tail. From Universit...
09/29/2026

Hard Tail goes back to college.

Halfway through the Fuze House x popupwrkout College Tour with Hard Tail. From University of Michigan to University of Wisconsin, bringing everyone together for movement, community, and a little Hard Tail. Indiana & Ohio State—we’ll see you next.❣️

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Santa Monica, CA

Telephone

+13103995511

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