Hard Tail

Hard Tail Confidence is a fit, and we nailed it in '92. Hard Tail is a Santa Monica based premium active and lifestyle clothing brand. Instagram:

Founded in 1992 by husband and wife team, Dick and Patty Cantrell, Hard Tail quickly became a leader in the evolution of lifestyle clothing by offering a delicious color palette, insanely soft fabrics and signature design elements. Hard Tail’s evolution as an apparel manufacturer is rooted in the southern California lifestyle and its easy, relaxed, and casual lineage. The brand embodies the lifestyle of an active woman, allowing her not only to feel confident, but to remain comfortable and sexy.

08/05/2026

If you haven’t met Desert Vintage Wash yet, consider this your introduction. A new favorite from our latest collection.🌵

Desert Bloom | The Lifestyle Edit.Lifestyle has always been part of our DNA. Desert Bloom is a collection of versatile p...
08/03/2026

Desert Bloom | The Lifestyle Edit.

Lifestyle has always been part of our DNA. Desert Bloom is a collection of versatile pieces designed to become part of yours.🩰

Your mood board: Desert, Lilac or Light Pink?💜
07/31/2026

Your mood board: Desert, Lilac or Light Pink?💜

Desert Bloom has landed.💐Sun-faded tones, vintage washes, and the pieces you’ll be living in from now through fall.Shop ...
07/30/2026

Desert Bloom has landed.💐

Sun-faded tones, vintage washes, and the pieces you’ll be living in from now through fall.

Shop the collection now.

Introducing our newest color story.Desert. Light Pink. Burnished Lilac.🫶🏼💕💜From activewear to everyday wear, discover th...
07/29/2026

Introducing our newest color story.
Desert. Light Pink. Burnished Lilac.🫶🏼💕💜

From activewear to everyday wear, discover the latest additions to Hard Tail.

Available tomorrow.

Introducing our newest color story.Dessert. Light Pink. Burnished Lilac.🫶🏼💕💜From activewear to everyday wear, discover t...
07/29/2026

Introducing our newest color story.
Dessert. Light Pink. Burnished Lilac.🫶🏼💕💜

From activewear to everyday wear, discover the latest additions to Hard Tail.

Available tomorrow.

07/28/2026

A little something we’ve been working on… 💗

07/26/2026

We like to think every Hard Tail color tells a different story. Vintage Violet’s just happens to be set in New York. 🩷

What’s the story your favorite Hard Tail color tells?

07/24/2026

Malin - lifestyle | travel | fashion | ugc creator wearing Crimson and serving major 2000s hot yoga mom vibes.💋

Who said our iconic foldovers are just for the studio? 👛
07/23/2026

Who said our iconic foldovers are just for the studio? 👛

Address

Santa Monica, CA

Telephone

+13103995511

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