Tackle Up

The Official page of Tackle Up® The Official page of Tackle Up® a lifestyle and fishing apparel brand.

We provide on-demand gear for charter captains as well as a full line of performance apparel for anglers of all ages.

07/16/2026

Some trips are measured by the fish.

The best ones are measured by the memories.

From catching fresh bait to watching the rods double over… from telling stories between bites to celebrating every keeper that hits the deck… this is why we fish.

This week we’re proud to spotlight our Tackle Up Charter Captain partner, Fin N’ Feather Chesapeake Adventures.

Whether you’re introducing someone to their first striped bass or chasing your next unforgettable day on the Chesapeake, their crew knows how to put you on fish while creating an experience you’ll be talking about long after you’re back at the dock.

And yes… they’re putting our Tackle Up Performance Wear to work while they’re doing it. 💪🎣

☀️ Stay cool.
🌊 Stay protected.
🎣 Fish harder.

Thinking about your next Chesapeake adventure?

Book a trip with Finnfeatherchesapeake, then gear up with Tackle Up before you hit the water.

👇 Tell us…

What’s your favorite Chesapeake Bay species to catch? 📷 Aerial Optic

07/14/2026

There aren’t many sounds better than a reel screaming at sunrise.

The anticipation…
The battle…
The teamwork…
And finally seeing that tuna hit the deck.

Days like this are exactly why we live the fishing lifestyle.

Whether you’re chasing your next offshore adventure or gearing up for your next trip, our Tackle Up Performance Wear is built for long days on the water, from first light until the last fish hits the dock.

Fish hard.
Stay comfortable.
Make memories.

🎣 Shop the latest Tackle Up Performance Wear: LINK ON BIO

👇 Tell us…
What’s the biggest tuna you’ve ever caught?

07/11/2026

🌅 Some mornings just hit different.

The sun’s coming up…
The lines are getting ready…
And the Chesapeake is waking up.

There aren’t many better ways to start the day than chasing fish with the wind in your face and miles of open water ahead.

This is why we fish.

🎣 Ready to experience it for yourself? Book your next adventure with our Tackle Up Charter Captain partner, Fin N Feather Chesapeake Adventures, and make your next sunrise one to remember. FinNFeatherChesapeake

🌊 Tight lines. Great memories. See you on the water.

07/10/2026

Fishing doesn’t always happen in 15 seconds.

Sometimes it’s over a minute of bent rods, screaming drags, sore arms, and wondering who’s going to give up first…

(Hint: it wasn’t the anglers.)

This is what makes offshore fishing so addictive. Every second builds the anticipation, every crank of the reel matters, and when that tuna finally comes boatside… it’s all worth it.

These are the moments you never forget. The Tackle Up Crew and Brynner Parks in Costa Rica 🇨🇷

🎣 Have you ever fought a tuna? Tell us how long your toughest battle lasted in the comments!

07/08/2026

The best fishing gear isn’t just built for the water… it’s built for the memories you make on it.

From chasing sailfish offshore to casting at sunrise with your favorite people, Tackle Up Performance Wear is designed for the days you never want to end.

Lightweight. Comfortable. Ready for wherever the next tide takes you.

Because it’s never just about the fish.

It’s about the stories.
The adventure.
The early mornings.
The unforgettable moments.

Wear what you live.

🎣 Shop the latest Tackle Up Performance Wear online or stop by our Bethany Beach store.

07/06/2026

There’s just something about Mahi. 💚💛💙

The electric colors. The screaming drag. The acrobatic fight. And when the day is done… some of the best table fare the ocean has to offer.

That’s why Mahi Monday never gets old. 🤙

Whether you’re chasing your first dolphin or filling the fish box with friends, every offshore trip has the chance to create memories you’ll be talking about long after the fillets are gone.

Who’s ready to hear that reel start screaming? 🎣🔥

👇 Tell us your biggest mahi or your favorite way to cook it!

📸 Aerial Optic

07/04/2026

🇺🇸🎣 Freedom. Family. Fishing. 🇺🇸

There are a lot of ways to celebrate the Fourth of July.

For us, it doesn’t get much better than watching the sun come up over the water, hearing a reel start screaming, and making memories with the people who matter most.

That’s what this weekend is all about.

Whether you’re chasing mahi offshore, casting from the beach, or spending the day with family and friends, we hope your Independence Day is filled with freedom, laughter, and plenty of bent rods.

From all of us at Tackle Up, thank you for being part of our fishing family. We wish you a safe, memorable, and fish-filled Fourth of July! 🇺🇸🎣
📸 Aerial Optic

🇺🇸 P.S. Our 30% OFF Independence Day Sale continues through Sunday (excluding sunglasses), so there’s still time to gear up for your next adventure. Shop online or stop by our Bethany Beach store while the savings last!

Happy Fourth of July! 🎆

07/01/2026

The countdown is on… so why not get a little practice in? 😉🎣

Our Ultimate Fishing Getaway winner, Amelia, and her fishing partner decided they couldn’t wait for the big adventure…

“We thought we would practice in the small pond till it’s time for the big one!” 😎

Judging by these photos, we’d say the warm-up is going pretty well! 🔥🐟

Congratulations again, Amelia! We can’t wait to see what happens when you trade the pond for open water and make memories on your Ultimate Fishing Getaway.

Think these bass are impressive? Just wait until Amelia gets on the water for the Ultimate Fishing Getaway. Stay tuned… we have a feeling the biggest fish are still to come. 🎣🔥

Address

Sarasota, FL
34230 - 34243

Website

https://www.tackleupbb.com/, https://bit.ly/TackleUpFishingGiveaway

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