Southern Traditions

07/15/2026

Merry Christmas in July to YOU 🎁🏝️Alexis Drake Bags are officially on major markdown and the good ones won’t wait around 😉

Shop in-store + online while they last! ✨

**LINK IN BIO**

Hours:
Tue-Fri 10-6pm
Sat 10-4pm
Sun 10-3pm

07/15/2026

Come shop with us tomorrow for Third Thursday!!

🎄Christmas Comes Early in !🎄

Join us for Christmas in July Third Thursday on Thursday, July 16, from 4:00–8:00 pm as Downtown Seguin transforms into a festive holiday shopping destination!

Beat the Texas heat by exploring our unique downtown boutiques and specialty shops, where you'll find extended shopping hours, holiday-themed promotions, and plenty of one-of-a-kind treasures. Whether you're searching for the perfect gift, stylish clothing, home décor, local art, or something special just for you, there's something waiting around every corner.

Many of your favorite Downtown Seguin businesses will be joining in the fun, including You're So Crafty, Gift And Gourmet, The Mercantile at SouthernGood, Southern Good, Southern Traditions, Keepers Interiors & Furniture, Father Christmas Shop, The Gathering Place : Seguin, TX , Big Chief Cigar Company , RE/MAX GO, and many more!

After you've crossed a few names off your Christmas list (or treated yourself!), make it a full evening by enjoying dinner, dessert, or drinks at one of Downtown Seguin's locally owned restaurants and bars. From burgers and pizza to sushi, sandwiches, and handcrafted cocktails, there's something to satisfy every craving.

📍 Third Thursday
🗓️ Thursday, July 16
🕓 4:00–8:00 PM

We'll see you downtown for a little Christmas cheer... Texas style!

07/14/2026

Christmas in July is happening NOW with select items up to 60% OFF 🎅🏼🎁 Consider this your sign to come shop before your favorites are gone!

Shop in-store or online until Sunday, July 19th

**LINK IN BIO**

Hours:
Tue-Fri 10-6pm
Sat 10-4pm
Sun 10-3pm

07/14/2026

Join us for CHRISTMAS IN JULY 🎄🏖️ with major markdowns, great prices & a whole lot of merry!!

🎁 60% OFF gifts
🛍️ 50% OFF sale racks
🍹 50% OFF kids
🏝️ 50% OFF Alexis Drake
🎅🏼 40% OFF Home Decor
& so much more!

Happening ALL WEEK LONG! Shop the sale Tuesday–Sunday, both in-store AND online!! We can’t wait to see what you snag 🛍️💝

07/12/2026

Educators, counselors & school staff mark your calendars!! 🍎📚✏️

🗓️ When: Thursday, July 30th
📍 Where: 110 S Austin Street
⏰ Time: 6-8pm

- HUGE Giveaway ($500 shopping spree at Southern Traditions + $500 Amazon Gift Card)
- 20% off purchase with Staff ID
- First 25 people to enter through the door will receive a swag bag valued over $100
- Snacks & Drinks

Join us for Teachers Night Out for shopping, fun, special offers, and a chance to unwind before another incredible school year begins. We can’t wait to celebrate everything you do ✨

It’s time to trade lesson plans for shopping bags! Tag the teacher you’re bringing below 👇🏼🛍️

07/11/2026

🚨 LAST CALL, AGGIES + LONGHORNS 🚨 PREORDERS CLOSE TONIGHT!

If you’ve had your eye on the Brianna Cannon Texas A&M or University of Texas gameday dresses… THIS IS YOUR SIGN. 🏈🤘🏻👍🏻

These designer gameday dresses are part of a limited preorder, and we may NOT be bringing them into the store for regular inventory. That means PREORDERING may be your only chance to snag yours from Southern Traditions! 👀

✨ Officially licensed collegiate apparel
✨ Brianna Cannon gameday dresses
✨ Texas A&M Aggies + Texas Longhorns styles
✨ Perfect for college football season, tailgates, gameday weekends & alumni events

⏰ PREORDERS CLOSE TONIGHT. Once we close the order, we cannot promise these dresses will be available in store!

If you’re planning your 2026 college football gameday outfits, don’t wait until football season to wish you had ordered. 🏈

SHOP THE PREORDER NOW 🛍️

Tag your Aggie or Longhorn bestie who NEEDS to see this before tonight! 👇🏻

TexasFootball TexasLonghorns LonghornGameday UTGameday HookEm TexasAM AggieGameday AggieFootball TexasAMGameday CollegeFootballFashion GamedayFashion TailgateOutfit FootballSeasonOutfit TexasBoutique OnlineBoutique SouthernTraditionsTX

07/09/2026

Shopping? No. Investing in my local economy? Absolutely. 💁🏼‍♀️🛍️

Visit us in-store or online to find the perfect excuse for a little retail therapy!!

Hours:
Tue-Fri 10-6pm
Sat 10-4pm
Sun 10-3pm

**LINK IN BIO**

07/08/2026

Warning: Watching this may result in an unexpected shopping trip 🦆⛳️ Fresh Properly Tied styles are officially here!!!

Visit us in-store or online to shop the cutest back to school clothes for your little ones ✨

Hours:
Tue-Fri 10-6pm
Sat 10-4pm
Sun 10-3pm

**LINK IN BIO**