Bold Label

Bold Label House of Modern Art, Fragrance & Fashion
By Nikita Petrovskiy
(1)

06/13/2026

We got to talking about BENGAL recently on Scent Cinema, I’m glad we did because I haven’t worn this in forever and got to reminisce about the creative process behind it!
This was my third release for Bold Label and first time working with Oud. It’s an incredibly unique and challenging ingredient but is still up there as one of my favorites from our house 🫡

thank you for hosting us!!

06/10/2026

For those who know exactly who they are.

HIM Parfum.

06/08/2026

We love your bad side🖤

BADDIE Parfum was created to be an addictive and complex bouquet centered on the rarest Vanilla Absolute ingredient we could find.

06/05/2026

Some stories stay with you forever.

CASABLANCA Parfum, back in stock as our unrivaled fan favorite.

05/30/2026

Everything is bolder in TEXXAS. Vintage, unapologetic, and classic clean.

05/27/2026

MAYA is an experience rooted in tradition, passion, and everything Mexico.

05/25/2026

KATANA was the first fragrance I felt could be worthy of a Bold Label title.
-Nikita Petrovskiy

05/24/2026

Thank you to all our supporters and everyone new who’s joined the Bold Label journey. You inspire what we do every day🖤

05/22/2026

Nothing hits quite like BLACKWOOD. Dark, dangerous, and bold in our signature fashion.

05/20/2026

LOV3 Parfum.
Unconditionally evocative, crafted to never be forgotten.

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Shelby Township, MI

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