Loyal Souls: Faithful to the cause of the immaterial essence of the Brand. Loyal Souls was founded by Michael Ryan Zaleta in the fall of 2011 . The mantra behind Loyal Souls is “Loyal to your Soul”, basically meaning completely loyal to the company and the name in which all of it stands for. Being true, loyal, innovative and inspiring to the fashion world and what it has become in the culture of t
he so called street-wear / urban fashion movement.
“The whole idea behind Loyal Souls was to create a new clothing brand like no other especially in the ever-changing fashion world and culture. Loyal Souls aims to pretty much change the game and bring something new to the table that a lot of brands and companies lose sight of, that being loyalty and dedication. Some companies make it big and blow up overnight and forget what they first set out to do which in turn diminishes not just their value, but their street cred and reputation as well. Then there are those companies/brands that try their best but never quite make it and fold in the process. Loyal Souls is a new clothing brand that encompasses the street wear culture from all types of people and cultures around the world along with the whole action sports scene and is all about the laid back lifestyle of skateboarders, surfers, bike riders, action sport athletes and supporters small brand clothing industry. What I want to do with Loyal Souls is to just spread the word and name among different communities at kind of just an grass roots level and gain support from family and friends which will create a kind of lifestyle in the fashion world.
~ Live Life Loyal
