Cute as New

Cute as New New Jersey's sweetest secondhand shop now at The Co-Lab South Orange

We make chic kinda cute. Amirite??I just looove working with my mama. Not sure she would say the same 😂And we love styli...
08/05/2026

We make chic kinda cute. Amirite??

I just looove working with my mama. Not sure she would say the same 😂

And we love styling your little fashionistas sustainably 😍

Thanks for letting us do what we do.

When you plan your whole party around your secondhand score 😍First comes the princess dress. Then the perfect event come...
08/04/2026

When you plan your whole party around your secondhand score 😍

First comes the princess dress. Then the perfect event comes together 👸

05/08/2026

There’s still time to snag a fit to look cute for mom 💕

10% off through Sunday

05/05/2026

Here’s to the moms who:

remember the snacks, but forget their own lunch 🤷🏻‍♀️
pack extra clothes, but forget where they left their car keys 😱
band and are celebrating YOU 💕

Stop by the and get 15% off merch with a Cute as New purchase.

Because we are you 😉

kicks in the wild 😍I just can’t with these tiny dunks. Out shoe game is 🔥🔥🔥 Stop by and check out our selection. ...
05/03/2026

kicks in the wild 😍

I just can’t with these tiny dunks.

Out shoe game is 🔥🔥🔥 Stop by and check out our selection.

05/02/2026

Baby gifts are our jam. And trust us, they’ll never know they’re secondhand 😉

We gift wrap. We can do registries. And we can host baby showers too. Make us your first stop to shower an expecting parent some 🩷

When your favorite shopping destination comes with built-in entertainment 👩‍🍳💋Isn’t it crazy how hard it is to even shop...
04/29/2026

When your favorite shopping destination comes with built-in entertainment 👩‍🍳💋

Isn’t it crazy how hard it is to even shop for our kids when we have kids? 🤯

We got you! Our play area keeps your little one happy, so you can browse in peace.

Consider it an early Mother’s Day gift 😉

No wrong choices here.It all works.Come mix + match in-store.
04/25/2026

No wrong choices here.
It all works.
Come mix + match in-store.

04/23/2026

“Does Barry Manilow know you raid his wardrobe?”
No—but your kids might raid ours.
The Breakfast Club — Cute as New edition.

It’s easy to feel overwhelmed by sustainability as a parent.I mean…same. 😩Who has time for one more thing?But the truth ...
04/22/2026

It’s easy to feel overwhelmed by sustainability as a parent.

I mean…same. 😩Who has time for one more thing?

But the truth is, the little things do add up.

That’s why we try to make it easy to do the right thing.

Before you toss that bag, bring it here.
If we can sell it, we will 💚
If we can donate it, we will 💚💚
If we can up-cycle it, we will 💚💚💚

And we couldn’t do it without our amazing partners

Let’s keep it up, shall we?

Address

57 South Orange Avenue
South Orange, NJ
07079

Opening Hours

Wednesday 11am - 6pm
Thursday 11am - 6pm
Friday 11am - 6pm
Saturday 11am - 6pm
Sunday 11am - 5pm

Telephone

(201)6778308

Website

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