Raffi Online

Raffi Online Timeless Luxury Menswear
Family-Owned Since 1987
Premium Fabrics. Exceptional Comfort.

RAFFI, the American fashion brand crafted from equal parts comfort and luxury, is a family-run company embodying progressive and sophisticated design, incorporating fine quality materials and exceptional details. Distributed to discerning men and women at the best clothing stores across the globe, the brand is the preeminent craftsman of knits, sweaters, sportswear, accessories and home goods. Oft

en referred to as “the first family of cashmere,” the Shaya clan has established a success story spanning four decades and two generations of both men’s and women’s fashion. Under Raffi Shaya’s leadership, the RAFFI name has been on the forefront of style and innovation since its inception, maintaining itself as a strategic resource for the finest stores in the world.

This is Raffi. 🤍Family around the table. Ideas becoming collections. Days spent in the warehouse. And nearly four decade...
08/18/2026

This is Raffi. 🤍

Family around the table. Ideas becoming collections. Days spent in the warehouse. And nearly four decades of doing it all together.

What started with Raffi’s vision in 1987 became a family business built on love, hard work, craftsmanship and relationships that have lasted for generations.

Today, we’re proud to continue what he started and carry the Raffi story forward — together.

Family. Legacy. Raffi.

Celebrate Life Every Day. 🤍

Confidence starts in the mirror. Dress with intention, every day.
08/15/2026

Confidence starts in the mirror. Dress with intention, every day.

Not just a tee. A Raffi essential.The Essential Crew.The foundation of every wardrobe, refined the Raffi way.Crafted in ...
08/13/2026

Not just a tee. A Raffi essential.

The Essential Crew.

The foundation of every wardrobe, refined the Raffi way.

Crafted in our signature 100% pure Aqua Cotton for exceptional softness, effortless comfort and a fit you’ll reach for again and again.

Simple. Timeless. Essential.

Summer, transitioning.The essentials you live in now, with richer tones and lightweight layers ready for what comes next...
08/11/2026

Summer, transitioning.

The essentials you live in now, with richer tones and lightweight layers ready for what comes next.

Timeless. Effortless. Raffi.

BEYOND THE BOOTH.Some of the best moments happen beyond the booth.Thank you to our retail partners, friends, and everyon...
08/11/2026

BEYOND THE BOOTH.

Some of the best moments happen beyond the booth.

Thank you to our retail partners, friends, and everyone who made another Chicago Collective one to remember. We’re grateful for the conversations, the connections, and the opportunity to share another season together.

Until next market.

— The Raffi Family

Elevate the everyday — starting with what you wear.
08/10/2026

Elevate the everyday — starting with what you wear.

CHICAGO COLLECTIVE Another incredible show in Chicago.We loved reconnecting with longtime partners, meeting new faces, a...
08/07/2026

CHICAGO COLLECTIVE

Another incredible show in Chicago.

We loved reconnecting with longtime partners, meeting new faces, and sharing our latest collection.

For nearly 40 years, Raffi has been built on family, craftsmanship, and lasting relationships. Thank you to everyone who visited our showroom and continues to be part of our journey.

Until next season.

— The Raffi Family

TimelessStyle MensFashion RetailPartners

Believe it. Dress like it. Live like it.
08/01/2026

Believe it. Dress like it. Live like it.

The Noah isn’t just another T-shirt—it’s the one you’ll reach for again and again.Crafted from our signature 100% Pure A...
07/30/2026

The Noah isn’t just another T-shirt—it’s the one you’ll reach for again and again.

Crafted from our signature 100% Pure Aqua Cotton, The Noah delivers exceptional softness, breathable comfort, and a refined fit that moves effortlessly from weekday to weekend.

Available in a curated range of timeless colors—and even better as a bundle.

Shop your favorites.

07/29/2026

ONE TEE. EVERY OCCASION.
The best wardrobe pieces don’t ask you to choose between comfort and style.
One premium Aqua Cotton tee moves effortlessly from weekends to travel, from poolside afternoons to evenings out.
Because timeless style isn’t about owning more.
It’s about wearing better.

Which look is your favorite?

1. Refined
2. Elevated
3. Poolside
4. Evening

Address

Southampton, NY

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