06/25/2026
Proto was created out of a need. What we found in the industry was either cheap and flimsy, or expensive and fragile. Nothing was built for athletes. Nothing was built to last. So we built it ourselves.
Proto is the brand we wished existed. Every product is chosen or designed with one question in mind: is this the best possible version of this thing? If the answer is no, we don't carry it.
We are about family. We are about community. Healing physically, mentalyl, and everything in between. We believe yoga is one of the most powerful tools an athlete can add to their practice, and we believe you deserve gear that honors that commitment.
We are not a fashion brand. We are not chasing trends. We are building something real, from the ground up, one product at a time and we are doing it the same way we did everything in the military: with discipline, integrity, and zero shortcuts.
We hope you join our movement to be different and Fail Forward. 🤘
Use code FAILFORWARD10 for 10% your first online purchase!