09/11/2026
For our partnership with Fanatics , we had an opportunity to do something that’s never been done in vintage at Fanatics Fest this summer.
We had an ambitious idea for a two story activation that included a retail space for 5,000 vintage sportswear pieces, an influencer lounge, a TikTok studio, and a private shopping space for VIPs. With one month to get it done, our team led creative direction, sourcing, fabrication, and installation. From there, we flew 16 team members to NYC to run the back of house, man the retail floor, capture content, and lead the VIP activations. A full week of 14–20 hour days later, and we got it done.
Our goal was to create an inviting space inspired by the colors and textures of locker rooms from the 40s and 50s. To us that era feels like the golden age of American sports, and we were committed to using as many real materials as we could to create an authentic, lived in space. Of course the memorabilia and furniture needed to be vintage as well, and the wonderful MUD HOUSE team helped us take all our ideas and make them real.
Over the years we’ve done plenty of pop ups and events — but this one was truly special and on a scale and stage unlike anything we’ve taken on before. The trust that Fanatics gave us to execute our vision, and the unreal effort our team gave to get it done is something we’ll be forever grateful for. And of course, thank you to the thousands of amazing sports fans who showed up, supported us, and give us a reason to continue building our, sometimes crazy, ideas. We’re already looking forward to the next one🗽
